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Share of consumers buying organic or conventional food products in the United States in 2024, by generation

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Source

Number of respondents

1,050 respondents

Age group

18-74 years

Special properties

Respondents who are responsible for purchases in their household.

Supplementary notes

During the survey, the question was phrased as follows: "Do you rather buy organic or conventional food products?" 


Gen Z are those born between 1995 and 2012.
Millennials are those born between 1980 and 1994.
Gen X are those born between 1965 and 1979.
Baby Boomers are those born between 1946 and 1964.

Citation formats

Organic vs conventional food purchases by generation in the U.S. 2024

Published by
F. Watty,
Jun 26, 2025

In 2024, ** percent of millennial respondents in the U.S., meaning those born between 1980 and 1994, stated that they bought almost only organic food. In comparison, among baby boomers, meaning those born between 1946 and 1964, the share of those only buying organic food was *percent.


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