Importance of organic when buying food by generation U.S. 2026| ��ƽ��

Share of consumers who felt that organic was the most important factor when buying food in the United States in 2026, by generation

Characteristic	Share of respondents
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Number of respondents

60,203 respondents

Age group

18-64 years

Special properties

Data aggregates four survey waves. Respondent numbers and time frame refer to all survey waves.

Supplementary notes

During the survey, the question was phrased as follows: " Out of the following, which are the most important aspects when choosing your food?" Multiple answers were possible.

Gen Z are those born between 1995 and 2012.
Millennials are those born between 1980 and 1994.
Gen X are those born between 1965 and 1979.
Baby Boomers are those born between 1946 and 1964.

Citation formats

In 2026, ** percent of Gen Z respondents in the U.S., meaning those born between 1995 and 2012, stated that organic was the leading factor when buying food. In comparison, among baby boomers, meaning those born between 1946 and 1964, the share of those who felt the same was **��Գ�.

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