Topic: Global social media trends

Global social media trends - statistics & facts

Every minute, 140 million reels are watched, 3.3 million Snaps are sent, and 16,000 TikToks are uploaded. Global trends are not just uploaded, shared, and liked on social media; social media is sometimes the global trend. From significant advances in the form of AI integration to a gentle move toward decentralization, there are certainly changes upon the horizon.

Reels played on Facebook and Instagram per minute
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Snaps sent on Snapchat per minute
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TikTok videos uploaded per minute
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Current statistics on this topic

Online marketing

Perceived impact of AI on work among social media creators worldwide 2025

Social Media & User-Generated Content

Share of U.S. consumers using TikTok as a search engine 2026

Social Media & User-Generated Content

Posts on X/Twitter by members of U.S. Congress 2021-2024

Overview

Media usage in an online minute 2024
Media usage in an online minute 2024
Media usage in an internet minute as of December 2024
Average daily time spent on social media worldwide 2012-2025
Average daily time spent on social media worldwide 2012-2025
Daily time spent on social networking by internet users worldwide from 2012 to 2025 (in minutes)
News sources most accessed on social media worldwide 2025, by network
News sources most accessed on social media worldwide 2025, by network
Sources of news paid most attention to among social media news users worldwide as of February 2025, by network
Number of social media users in the United States 2000-2040
Number of social media users in the United States 2000-2040
Number of social media users in the United States from 2000 to 2040
Most well-known social networks in the United States 2024
Most well-known social networks in the United States 2024
Leading social networks ranked by brand awareness in the United States in 2024

Social media and AI

Market size of AI worldwide 2020-2032
Market size of AI worldwide 2020-2032
Market size of AI worldwide from 2020 to 2032 (in billion U.S. dollars)
Perceived impact of AI on work among social media creators worldwide 2025
Perceived impact of AI on work among social media creators worldwide 2025
Perceived impact of artificial intelligence (AI) on work among social media creators worldwide as of April 2025
Global marketers on generative AI benefits for social media marketing 2024
Global marketers on generative AI benefits for social media marketing 2024
Leading benefits of using generative AI for social media marketing worldwide as of May 2024
Global marketers on AI generated social media content labels 2024
Global marketers on AI generated social media content labels 2024
Global marketers opinions on labeling AI generated content on social media as of May 2024
UK: reactions to seeing AI generated content on social media 2024
UK: reactions to seeing AI generated content on social media 2024
Reactions of adults in the United Kingdom (UK) to seeing content labelled as AI generated on social media as of May 2024
UK: digitally-altered and AI generated content and online misinformation 2024
UK: digitally-altered and AI generated content and online misinformation 2024
Share of adults in the United Kingdom (UK) who think digitally-altered and AI generated content contribute to the spread of misinformation online as of May 2024

Social search

Share of U.S. consumers using TikTok as a search engine 2026
Share of U.S. consumers using TikTok as a search engine 2026
Share of consumers in who have used TikTok as a search engine in the United States 2026
Share of U.S. consumers using TikTok as a search engine 2026, by generation
Share of U.S. consumers using TikTok as a search engine 2026, by generation
Share of consumers who have used TikTok as a search engine in the United States in 2026, by generation
U.S. adults preferred methods for online search 2024
U.S. adults preferred methods for online search 2024
Online search methods used by adults in the United States in April 2024
U.S. adults using social media for online search first 2024, by generation
U.S. adults using social media for online search first 2024, by generation
Share of adults in the United States using social media as first option for online search in April 2024, by generation
U.S. most popular search topics among Gen Z on selected platforms 2024
U.S. most popular search topics among Gen Z on selected platforms 2024
Most searched topics on selected online platforms among Gen Z internet users in the United States in April 2024

Tech sector layoffs

Biggest revenue source of leading tech companies 2025
Biggest revenue source of leading tech companies 2025
Biggest revenue source of leading online and tech companies in most recently reported quarter ending March 2025
Revenue per employee of leading tech companies 2024
Revenue per employee of leading tech companies 2024
Revenue per employee of selected tech and internet companies in 2024 (in million U.S. dollars)
Tech layoffs worldwide 2024-2025, by industry
Tech layoffs worldwide 2024-2025, by industry
Number of tech employees laid off worldwide from 2024 as of October 28, 2025, by industry
Tech layoffs worldwide quarterly 2020-2026
Tech layoffs worldwide quarterly 2020-2026
Number of tech employees laid off worldwide from 1st quarter 2020 to 2nd quarter 2026
Biggest tech layoffs worldwide 2022-2026, by number of employees laid off
Biggest tech layoffs worldwide 2022-2026, by number of employees laid off
Largest tech layoffs worldwide from November 9, 2022, to June 23, 2026, by company and number of employees laid off

Decentralized social media

Global Bluesky users 2025
Global Bluesky users 2025
Number of Bluesky users worldwide as of October 2025 (in millions)
Bluesky global downloads 2023-2025
Bluesky global downloads 2023-2025
Number of Bluesky app downloads worldwide from February 2023 to December 2025
Bluesky: global users 65+, by age group
Bluesky: global users 65+, by age group
Distribution of Bluesky visitors worldwide as of May 2026, by age group
Mastodon monthly downloads worldwide 2021-2026
Mastodon monthly downloads worldwide 2021-2026
Number of Mastodon downloads worldwide from July 2021 to March 2026
Mastodon users 2025, by age group
Mastodon users 2025, by age group
Share of Mastodon users as of February 2025, by age group

Social media and U.S. politics

Members of U.S. Congress X/Twitter posts 2024, by party
Members of U.S. Congress X/Twitter posts 2024, by party
Share of posts on X (formerly Twitter) from members of United States Congress between January 1 to November 30 2024, by party
Posts on X/Twitter by members of U.S. Congress 2021-2024
Posts on X/Twitter by members of U.S. Congress 2021-2024
Number of posts on X (formerly Twitter) by members of the United States Congress from 2021 to 2024
Hashtags used on X among members of U.S. Congress 2024
Hashtags used on X among members of U.S. Congress 2024
Trending hashtags used on X (formerly Twitter) among members of United States Congress between January to November 2024
X posts published by President Biden 2024
X posts published by President Biden 2024
Number of X (Twitter) posts published by President Biden between January and November 2024
Political and election news source use in the U.S. 2024, by age group
Political and election news source use in the U.S. 2024, by age group
Most used sources of political and election news in the United States as of April 2024, by age group
Views on importance of communication channels for presidential candidates U.S. 2024
Views on importance of communication channels for presidential candidates U.S. 2024
Level of importance of selected forms of communication for presidential candidates according to adults in the United States as of October 2024

Activism

U.S. adults politically active on social networks 2023
U.S. adults politically active on social networks 2023
Share of social media users in the United States who have taken part in online political activism in the past year as of May 2023
U.S. online political activism by generation 2023
U.S. online political activism by generation 2023
Share of adults who have participated in various political activities online in the United States in 2023, by generation
U.S. adults on positive aspects of online activism 2023, by ethnicity
U.S. adults on positive aspects of online activism 2023, by ethnicity
Share of social media users in the United States on positive aspects of online activism as of May 2023, by ethnicity
U.S. adults on negative aspects of online activism 2023, by ethnicity
U.S. adults on negative aspects of online activism 2023, by ethnicity
Share of social media users in the United States on negative aspects of online activism as of May 2023, by ethnicity
Tweets including #BlackLivesMatter 2013-2023, by stance
Tweets including #BlackLivesMatter 2013-2023, by stance
Share of public tweets using the #BlackLivesMatter hashtag from July 2013 to March 2023, by stance
Retweets of posts including #BlackLivesMatter 2013-2023, by stance
Retweets of posts including #BlackLivesMatter 2013-2023, by stance
Average number of retweets for Twitter posts using the #BlackLivesMatter hashtag from July 2013 to March 2023, by stance

Reels played on Facebook and Instagram per minute
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Snaps sent on Snapchat per minute
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TikTok videos uploaded per minute
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Key figures

The most important key figures provide you with a compact summary of the topic of "Global social media trends" and take you straight to the corresponding statistics.

- AI market size worldwide
- ******bn USD
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Detailed statistics
Market size of AI worldwide 2020-2032
- AI's biggest impact on creators' work
- Helps them streamline the workflow
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Detailed statistics
Perceived impact of AI on work among social media creators worldwide 2025
- Global marketers on main generative AI benefits for social media marketing
- Increased efficiency
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Detailed statistics
Global marketers on generative AI benefits for social media marketing 2024

- U.S. consumers using TikTok as a search engine
- **%
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Detailed statistics
Share of U.S. consumers using TikTok as a search engine 2026
- U.S. Gen Z consumers using TikTok as a search engine
- **%
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Detailed statistics
Share of U.S. consumers using TikTok as a search engine 2026, by generation
- U.S. adults who primarily use social search
- 24%
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Detailed statistics
U.S. adults preferred methods for online search 2024

- Biggest revenue source Meta Platforms
- Advertising
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Detailed statistics
Biggest revenue source of leading tech companies 2025
- Revenue per Meta employee
- ****m USD
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Detailed statistics
Revenue per employee of leading tech companies 2024
- Company with the largest layoff since COVID-19
- Intel
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Detailed statistics
Biggest tech layoffs worldwide 2022-2026, by number of employees laid off

- Global Bluesky users
- **m
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Detailed statistics
Global Bluesky users 2025
- Bluesky users aged 35-44 years
- *****%
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Detailed statistics
Bluesky: global users 65+, by age group
- Number of Mastodon downloads
- ****k
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Detailed statistics
Mastodon monthly downloads worldwide 2021-2026

- Posts on X by members of U.S. Congress in 2024
- *******
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Detailed statistics
Posts on X/Twitter by members of U.S. Congress 2021-2024
- Most used hashtags by members of Congress in 2024
- Hurricane Milton related hashtags
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Detailed statistics
Hashtags used on X among members of U.S. Congress 2024
- Most common political and election news source in the U.S.
- Journalists and news organizations
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Detailed statistics
Political and election news source use in the U.S. 2024, by age group

- U.S. adults who are politically active on social networks
- 46%
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Detailed statistics
U.S. adults politically active on social networks 2023
- Most politically active U.S. generation
- Gen Z
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Detailed statistics
U.S. online political activism by generation 2023
- U.S. adults most common form of online activism
- Taken part in a group that shared an interest in an issue or a cause
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Detailed statistics
U.S. adults politically active on social networks 2023