Key insights
- Fashion e-commerce revenue
- bn USD

Detailed statistics
Revenue in the fashion e-commerce market in Europe 2017-2030
- Leading category
- Apparel

Detailed statistics
Fashion e-commerce revenue in Europe 2017-2029, by segment
- Leading market
- United Kingdom

Detailed statistics
Revenue in the fashion e-commerce market in the EU 2017-2029, by country
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Current statistics on this topic
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Overview
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Revenue in the fashion e-commerce market in Europe 2017-2030

Revenue in the fashion e-commerce market in Europe 2017-2030
Revenue in the fashion e-commerce market in Europe from 2017 to 2030 (in billion U.S. dollars)
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Fashion e-commerce revenue in Europe 2017-2029, by segment

Fashion e-commerce revenue in Europe 2017-2029, by segment
Fashion e-commerce revenue in Europe from 2017 to 2029, by segment (in billion U.S. dollars)
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Revenue in the fashion e-commerce market in the EU 2017-2029, by country

Revenue in the fashion e-commerce market in the EU 2017-2029, by country
Revenue in the fashion e-commerce market in the European Union from 2017 to 2029, by country (in million U.S. dollars)
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Fashion sales revenue share in selected European countries 2024, by channel

Fashion sales revenue share in selected European countries 2024, by channel
Revenue distribution of fashion retail sales in selected European countries in 2024, by channel
Revenue by country
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- Revenue in the fashion e-commerce market in the United Kingdom 2017-2030
- Fashion e-commerce revenue in France 2017-2030, by segment
- Forecast of the e-commerce fashion market revenue growth in Netherlands 2022-2029
- Fashion e-commerce revenue in Spain 2017-2029, by segment
- Revenue in the fashion e-commerce market in Switzerland 2017-2030
- Revenue of the apparel e-commerce market in Belgium 2017-2030
- Fashion e-commerce revenue forecast in Poland 2017-2030
Revenue by country
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Revenue in the fashion e-commerce market in the United Kingdom 2017-2030

Revenue in the fashion e-commerce market in the United Kingdom 2017-2030
Revenue in the fashion e-commerce market in the United Kingdom from 2017 to 2030 (in billion U.S. dollars)
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Fashion e-commerce revenue in France 2017-2030, by segment

Fashion e-commerce revenue in France 2017-2030, by segment
Fashion e-commerce revenue in France from 2017 to 2030, by segment (in billion U.S. dollars)
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Forecast of the e-commerce fashion market revenue growth in Netherlands 2022-2029

Forecast of the e-commerce fashion market revenue growth in Netherlands 2022-2029
Forecast of the e-commerce fashion market revenue growth in Netherlands from 2022 to 2029, by segment
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Fashion e-commerce revenue in Spain 2017-2029, by segment

Fashion e-commerce revenue in Spain 2017-2029, by segment
Fashion e-commerce revenue in Spain from 2017 to 2029, by segment (in million U.S. dollars)
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Revenue in the fashion e-commerce market in Switzerland 2017-2030

Revenue in the fashion e-commerce market in Switzerland 2017-2030
Revenue in the fashion e-commerce market in Switzerland from 2017 to 2030 (in billion U.S. dollars)
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Revenue of the apparel e-commerce market in Belgium 2017-2030

Revenue of the apparel e-commerce market in Belgium 2017-2030
Revenue of the fashion e-commerce market in Belgium from 2017 to 2030 (in billion U.S. dollars)
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Fashion e-commerce revenue forecast in Poland 2017-2030

Fashion e-commerce revenue forecast in Poland 2017-2030
Fashion e-commerce revenue forecast in Poland from 2017 to 2030 (in billion U.S. dollars)
Online store rankings
7
- United Kingdom: Top 10 fashion online stores 2025
- Germany: Top 10 Fashion online stores
- Fashion: top online stores in France in 2025, by net sales
- Leading online stores in fashion in Spain 2025, by net sales
- Fashion: top 10 online stores in Italy in 2025, by net sales
- Fashion: top 5 online stores in the Netherlands in 2025, by net sales
- Leading online stores in fashion in Portugal 2025, by net sales
Online store rankings
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United Kingdom: Top 10 fashion online stores 2025

United Kingdom: Top 10 fashion online stores 2025
Leading fashion online stores in the United Kingdom in 2025, by e-commerce net sales (in million U.S. dollars)
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Germany: Top 10 Fashion online stores

Germany: Top 10 Fashion online stores
Top online stores in the Fashion segment in Germany in 2025, by e-commerce net sales (in million U.S. dollar)
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Fashion: top online stores in France in 2025, by net sales

Fashion: top online stores in France in 2025, by net sales
Top online stores in the fashion segment in France in 2025, by e-commerce net sales (in million U.S. dollars)
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Leading online stores in fashion in Spain 2025, by net sales

Leading online stores in fashion in Spain 2025, by net sales
Most popular online stores in the fashion segment in Spain in 2025, by e-commerce net sales (in million U.S. dollars)
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Fashion: top 10 online stores in Italy in 2025, by net sales

Fashion: top 10 online stores in Italy in 2025, by net sales
Leading online stores in the fashion segment in Italy in 2025, by e-commerce net sales (in million U.S. dollars)
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Fashion: top 5 online stores in the Netherlands in 2025, by net sales

Fashion: top 5 online stores in the Netherlands in 2025, by net sales
Top online stores in the Fashion segment in the Netherlands in 2025, by e-commerce net sales (in million U.S. dollars)
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Leading online stores in fashion in Portugal 2025, by net sales

Leading online stores in fashion in Portugal 2025, by net sales
Most popular online stores in the fashion segment in Portugal in 2025, by e-commerce net sales (in million U.S. dollars)
Leading players
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Quarterly revenue of Zalando 2012-2025

Quarterly revenue of Zalando 2012-2025
Quarterly revenue of Zalando from 1st quarter 2012 to 4th quarter 2025 (in million euros)
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Zalando: quarterly net income 2013-2025

Zalando: quarterly net income 2013-2025
Quarterly net income/loss of Zalando from 1st quarter 2013 to 4th quarter 2025 (in million euros)
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ASOS net income 2015-2025

ASOS net income 2015-2025
Net income of ASOS from 2015 to 2025
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ASOS gross profit 2015-2025

ASOS gross profit 2015-2025
Gross profit of ASOS from 2015 to 2025
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GMV of Boohoo.com Plc. group worldwide 2012-2025

GMV of Boohoo.com Plc. group worldwide 2012-2025
Gross merchandise value (GMV) of Boohoo.com Plc. group worldwide from 2012/13 to 2025/26 (in million GBP)
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Gross profit of Boohoo.com Plc. group worldwide 2012-2025

Gross profit of Boohoo.com Plc. group worldwide 2012-2025
Gross profit of Boohoo.com Plc. group worldwide from 2012/13 to 2025/26 (in million GBP)
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Vinted revenue 2017-2025

Vinted revenue 2017-2025
Revenue of Vinted from 2017 to 2025 (in million euro)
Consumer behavior
6
- Most well-known fashion online shops in the UK 2024
- Online fashion habits of Gen Z consumers in Italy 2024
- Main drivers for online fashion purchase in Spain 2024
- Preferred online fashion shopping channels in Spain 2026
- Important factors when buying clothes and footwear online in Poland 2020-2024
- Share of people purchasing clothing and footwear online in Portugal 2020-2024
Consumer behavior
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Most well-known fashion online shops in the UK 2024

Most well-known fashion online shops in the UK 2024
Leading fashion online shops ranked by brand awareness in the United Kingdom in 2024
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Online fashion habits of Gen Z consumers in Italy 2024

Online fashion habits of Gen Z consumers in Italy 2024
Online fashion habits of Gen Z consumers in Italy in 2024
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Main drivers for online fashion purchase in Spain 2024

Main drivers for online fashion purchase in Spain 2024
Leading drivers for buying fashion online in Spain in 2024
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Preferred online fashion shopping channels in Spain 2026

Preferred online fashion shopping channels in Spain 2026
Preferred channels for online fashion shopping in Spain in 2026
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Important factors when buying clothes and footwear online in Poland 2020-2024

Important factors when buying clothes and footwear online in Poland 2020-2024
What is most important for you when buying clothes or footwear online?
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Share of people purchasing clothing and footwear online in Portugal 2020-2024

Share of people purchasing clothing and footwear online in Portugal 2020-2024
Share of people purchasing clothing, footwear, and fashion accessories online in Portugal from 2020 to 2024
Website traffic & app downloads
9
- Leading fashion & beauty apps in the United Kingdom (UK) 2024, by number of downloads
- Leading websites in the luxury fashion sector in the UK 2025, by share of voice
- Most popular fashion websites in Germany 2026, by number of visits
- Most downloaded fashion and beauty apps in Italy 2025
- Most downloaded fashion & beauty apps in France 2024
- Most downloaded fashion & beauty shopping apps in the Netherlands 2024
- Most downloaded fashion & beauty shopping apps in Spain 2024
- Pages viewed per visit to fashion sites in the Netherlands 2024
- Most visited apparel and fashion industry websites in Romania 2026
Website traffic & app downloads
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Leading fashion & beauty apps in the United Kingdom (UK) 2024, by number of downloads

Leading fashion & beauty apps in the United Kingdom (UK) 2024, by number of downloads
Leading fashion & beauty shopping apps in the United Kingdom (UK) in 2024, by number of downloads (in millions)
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Leading websites in the luxury fashion sector in the UK 2025, by share of voice

Leading websites in the luxury fashion sector in the UK 2025, by share of voice
Leading luxury fashion websites in the United Kingdom (UK) in the 2nd quarter 2025, by share of voice
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Most popular fashion websites in Germany 2026, by number of visits

Most popular fashion websites in Germany 2026, by number of visits
Leading 15 fashion websites in Germany 2026, by number of visits (in millions)
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Most downloaded fashion and beauty apps in Italy 2025

Most downloaded fashion and beauty apps in Italy 2025
Leading fashion and beauty shopping apps in Italy in 2025, by number of downloads (in millions)
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Most downloaded fashion & beauty apps in France 2024

Most downloaded fashion & beauty apps in France 2024
Leading fashion & beauty shopping apps in France in 2024, by number of downloads (in millions)
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Most downloaded fashion & beauty shopping apps in the Netherlands 2024

Most downloaded fashion & beauty shopping apps in the Netherlands 2024
Leading fashion & beauty shopping apps in the Netherlands in 2024, by number of downloads
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Most downloaded fashion & beauty shopping apps in Spain 2024

Most downloaded fashion & beauty shopping apps in Spain 2024
Leading fashion & beauty shopping apps in Spain in 2024, by number of downloads (in 1,000s)
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Pages viewed per visit to fashion sites in the Netherlands 2024

Pages viewed per visit to fashion sites in the Netherlands 2024
Average number of pages viewed per visit to leading fashion sites in the Netherlands in July 2024
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Most visited apparel and fashion industry websites in Romania 2026

Most visited apparel and fashion industry websites in Romania 2026
Most visited apparel and fashion industry websites in Romania in April 2026 (in 1,000 visits)
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