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Fashion e-commerce in Europe

Statistics report on fashion e-commerce in Europe

This report presents insights and statistics on the fashion e-commerce market in Europe. It provides an overview of the overall market value, revenue by country, as well as chapters covering leading online stores and e-commerce players, consumer behavior, and web traffic and app downloads across the continent.

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Table of contents

Overview

4
  • Premium Forecast Revenue in the fashion e-commerce market in Europe 2017-2030
  • Premium Forecast Fashion e-commerce revenue in Europe 2017-2029, by segment
  • Premium Forecast Revenue in the fashion e-commerce market in the EU 2017-2029, by country
  • Premium Forecast Fashion sales revenue share in selected European countries 2024, by channel

Revenue by country

7
  • Premium Forecast Revenue in the fashion e-commerce market in the United Kingdom 2017-2030
  • Premium Forecast Fashion e-commerce revenue in France 2017-2030, by segment
  • Premium Forecast Forecast of the e-commerce fashion market revenue growth in Netherlands 2022-2029
  • Premium Forecast Fashion e-commerce revenue in Spain 2017-2029, by segment
  • Premium Forecast Revenue in the fashion e-commerce market in Switzerland 2017-2030
  • Premium Forecast Revenue of the apparel e-commerce market in Belgium 2017-2030
  • Premium Statistic Fashion e-commerce revenue forecast in Poland 2017-2030

Online store rankings

7
  • Premium Forecast United Kingdom: Top 10 fashion online stores 2025
  • Premium Statistic Germany: Top 10 Fashion online stores
  • Basic Statistic Fashion: top online stores in France in 2025, by net sales
  • Premium Statistic Leading online stores in fashion in Spain 2025, by net sales
  • Basic Statistic Fashion: top 10 online stores in Italy in 2025, by net sales
  • Basic Statistic Fashion: top 5 online stores in the Netherlands in 2025, by net sales
  • Premium Statistic Leading online stores in fashion in Portugal 2025, by net sales

Leading players

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  • Basic Statistic Quarterly revenue of Zalando 2012-2025
  • Basic Statistic Zalando: quarterly net income 2013-2025
  • Premium Statistic ASOS net income 2015-2025
  • Premium Statistic ASOS gross profit 2015-2025
  • Premium Statistic GMV of Boohoo.com Plc. group worldwide 2012-2025
  • Premium Statistic Gross profit of Boohoo.com Plc. group worldwide 2012-2025
  • Premium Statistic Vinted revenue 2017-2025

Consumer behavior

6
  • Basic Statistic Most well-known fashion online shops in the UK 2024
  • Premium Statistic Online fashion habits of Gen Z consumers in Italy 2024
  • Premium Statistic Main drivers for online fashion purchase in Spain 2024
  • Premium Statistic Preferred online fashion shopping channels in Spain 2026
  • Premium Statistic Important factors when buying clothes and footwear online in Poland 2020-2024
  • Premium Statistic Share of people purchasing clothing and footwear online in Portugal 2020-2024

Website traffic & app downloads

9
  • Premium Statistic Leading fashion & beauty apps in the United Kingdom (UK) 2024, by number of downloads
  • Premium Statistic Leading websites in the luxury fashion sector in the UK 2025, by share of voice
  • Premium Statistic Most popular fashion websites in Germany 2026, by number of visits
  • Premium Statistic Most downloaded fashion and beauty apps in Italy 2025
  • Premium Statistic Most downloaded fashion & beauty apps in France 2024
  • Premium Statistic Most downloaded fashion & beauty shopping apps in the Netherlands 2024
  • Premium Statistic Most downloaded fashion & beauty shopping apps in Spain 2024
  • Premium Statistic Pages viewed per visit to fashion sites in the Netherlands 2024
  • Premium Statistic Most visited apparel and fashion industry websites in Romania 2026
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