In 2024, the fashion marketplace Shein was the most downloaded fashion and beauty app on mobile devices in the United Kingdom (UK), with around *** downloads that year. The second-hand clothing app Vinted followed in the ranking with around * »å´Ç·É²Ô±ô´Ç²¹»å²õ.Ìý
Vinteds remarkable success
In 2022, around three in four consumers in the United Kingdom were aware of Vinted, the country's third most popular online second-hand shop. Vinted is a Lithuanian online vintage shop that has seen massive success in neighboring European countries. In 2022, Vinted generated over * euros in revenue, up from in 2017. The Vinted app was downloaded over *** times worldwide in April 2023.
Next.co.uk leads by traffic
In the United Kingdom, next.co.uk is the most favored fashion website. In May 2022, the fashion site attracted more than monthly visitors. Additionally, the UK-based apparel store is dominating the search visibility on Google UK, compared to other online fashion brands. During the second quarter of 2023, Next had the highest share of voice, making up around ** percent.
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AppMagic. (March 4, 2025). Leading fashion & beauty shopping apps in the United Kingdom (UK) in 2024, by number of downloads (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1292963/most-downloaded-fashion-shopping-apps-uk/
AppMagic. "Leading fashion & beauty shopping apps in the United Kingdom (UK) in 2024, by number of downloads (in millions)." Chart. March 4, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1292963/most-downloaded-fashion-shopping-apps-uk/
AppMagic. (2025). Leading fashion & beauty shopping apps in the United Kingdom (UK) in 2024, by number of downloads (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1292963/most-downloaded-fashion-shopping-apps-uk/
AppMagic. "Leading Fashion & Beauty Shopping Apps in The United Kingdom (Uk) in 2024, by Number of Downloads (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Mar 2025, /statistics/1292963/most-downloaded-fashion-shopping-apps-uk/
AppMagic, Leading fashion & beauty shopping apps in the United Kingdom (UK) in 2024, by number of downloads (in millions) ÌÇÐÄÆƽâ°æ, /statistics/1292963/most-downloaded-fashion-shopping-apps-uk/ (last visited July 28, 2026)
Leading fashion & beauty shopping apps in the United Kingdom (UK) in 2024, by number of downloads (in millions) [Graph], AppMagic, March 4, 2025. [Online]. Available: /statistics/1292963/most-downloaded-fashion-shopping-apps-uk/
