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The eCommerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets. The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets nor digital purchase or resale of used, defective or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

The eCommerce market segment Fashion includes the online trade of articles of apparel (for men, women and children), shoes and shoe care products (e.g. cleaning products) as well as accessories and bags (e.g. hats, scarves, gloves and leather bags, suitcases, purses and briefcases). Dedicated outdoor and sports apparel, outdoor and sports shoes as well as baby’s clothes are part of other categories (see: Toys, Hobby & DIY). Also, the purchase or resale of used apparel articles is not included in this market segment. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Information on the methodology can be found under the link.