Whether traveling to Monaco for Formula 1 or visiting California to attend Coachella, experiences are becoming an essential part of tourism. The experiential travel market is extremely varied, also incorporating attractions like museums, theme parks, wellness spots, and casinos – one of the biggest drivers of tourism in Las Vegas. The global travel experiences market was estimated to reach around 360 billion U.S. dollars in 2025.
Detailed statistics
Global travel experiences market size 2018–2029, by traveler origin
Detailed statistics
Distribution of gross bookings for travel experiences worldwide 2019-2029, by channel
Detailed statistics
Share of OTA bookings out of total travel experience bookings worldwide 2019-2025
Global travel experiences market size 2018–2029, by traveler origin
Travel experiences market size worldwide from 2018 to 2024, with a forecast until 2029, by traveler origin (in billion U.S. dollars)
Distribution of gross bookings for travel experiences worldwide 2019-2029, by channel
Distribution of gross bookings in the travel experiences market worldwide from 2019 to 2023, with a forecast until 2029, by channel
Share of OTA bookings out of total travel experience bookings worldwide 2019-2025
Share of bookings made via online travel agencies (OTAs) out of total bookings for travel experiences worldwide in 2019 and 2025
Visits to selected OTAs for travel experiences worldwide 2026, by device
Estimated total number of visits to selected online travel agencies (OTAs) for travel experiences worldwide in February 2026, by device (in millions)
Aggregated downloads of selected OTA apps for travel experiences worldwide 2025
Number of aggregated downloads of selected online travel agency (OTA) mobile applications for travel experiences worldwide in 2025
Leading experiences for travelers worldwide 2025
Leading experiences among travelers worldwide as of August 2025
Interest in experiencing something unique when traveling worldwide 2025, by country
Share of consumers who want to experience something unique during their travels in selected countries worldwide as of June 2025
Solo travelers' preferred experiences worldwide 2025
Preferred experiences among solo travelers worldwide as of July 2025
Share of Europeans planning trips in Europe 2025, by purpose
Share of European travelers who planned to take an overnight trip domestically or in Europe in the next six months as of March 2025, June 2025, and September 2025 by purpose
Tripadvisor revenue 2017-2025, by business segment
Revenue of Tripadvisor from 2017 to 2025, by business segment (in million U.S. dollars)
Visits to travel and tourism website viator.com worldwide 2024-2026, by device
Estimated total number of visits to the travel and tourism website viator.com worldwide from August 2024 to February 2026, by device (in millions)
Number of aggregated downloads of the Viator app worldwide 2019-2025
Number of aggregated downloads of the Viator mobile application worldwide from 2019 to 2025 (in 1,000s)
Viator brand profile in the United States 2025, by generation
Viator brand awareness, usage, popularity, loyalty, and buzz among consumers in the United States in 2025, by generation
Visits to travel and tourism website getyourguide.com worldwide 2024-2026, by device
Estimated total number of visits to the travel and tourism website getyourguide.com worldwide from August 2024 to February 2026, by device (in millions)
Number of aggregated downloads of the GetYourGuide app worldwide 2019-2025
Number of aggregated downloads of the GetYourGuide mobile application worldwide from 2019 to 2025
GetYourGuide brand profile in the United States 2025, by generation
GetYourGuide brand awareness, usage, popularity, loyalty, and buzz among consumers in the United States in 2025, by generation
Klook Technology Limited's revenue 2022-2024, by market
Revenue of Klook Technology Limited from 2022 to 2024, by market (in million U.S. dollars)
Klook Technology Limited: number of experiences booked 2022-2024
Number of experiences booked through Klook Technology Limited from 2022 to 2024 (in millions)
Visits to travel and tourism website klook.com worldwide 2024-2026, by device
Estimated total number of visits to the travel and tourism website klook.com worldwide from August 2024 to February 2026, by device (in millions)
Number of aggregated downloads of the Klook app worldwide 2015-2025
Number of aggregated downloads of the Klook mobile application worldwide from 2015 to 2025 (in 1,000s)
Leading online travel agencies used in Hong Kong 2025
Most popular online travel agencies among consumers in Hong Kong as of November 2025
TUI AG revenue 2019-2025, by segment
Revenue of TUI AG worldwide from 2019 to 2025, by segment (in million euros)
Share of visits to the travel website tiqets.com worldwide 2026, by country
Share of visits to the travel and tourism website tiqets.com worldwide in February 2026, by country
Share of visits to the travel website civitatis.com worldwide 2026, by country
Share of visits to the travel and tourism website civitatis.com worldwide in February 2026, by country
Visits to travel and tourism website weroad.it worldwide 2024-2026, by device
Estimated total number of visits to the travel and tourism website weroad.it worldwide from August 2024 to February 2026, by device (in millions)
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