the online channel includes operator websites and online travel agencies; the offline channel includes bookings made in person, over the phone, and via travel agents and tour operators
Supplementary notes
*Data for 2025, 2027, and 2029 are forecasts.
Citation formats
Distribution of gross bookings for travel experiences worldwide 2019-2029, by channel
In 2023, online channels, including online travel agencies and tour operator websites, accounted for ** percent of gross bookings for travel experiences worldwide. This figure showed a decrease of **** percent points from 2021.
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Arival, & Phocuswright. (February 25, 2026). Distribution of gross bookings in the travel experiences market worldwide from 2019 to 2023, with a forecast until 2029, by channel [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1620419/travel-experiences-online-offline-sales-worldwide/
Arival, und Phocuswright. "Distribution of gross bookings in the travel experiences market worldwide from 2019 to 2023, with a forecast until 2029, by channel." Chart. February 25, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1620419/travel-experiences-online-offline-sales-worldwide/
Arival, Phocuswright. (2026). Distribution of gross bookings in the travel experiences market worldwide from 2019 to 2023, with a forecast until 2029, by channel. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1620419/travel-experiences-online-offline-sales-worldwide/
Arival, and Phocuswright. "Distribution of Gross Bookings in The Travel Experiences Market Worldwide from 2019 to 2023, with a Forecast until 2029, by Channel." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Feb 2026, /statistics/1620419/travel-experiences-online-offline-sales-worldwide/
Arival & Phocuswright, Distribution of gross bookings in the travel experiences market worldwide from 2019 to 2023, with a forecast until 2029, by channel ÌÇÐÄÆƽâ°æ, /statistics/1620419/travel-experiences-online-offline-sales-worldwide/ (last visited July 30, 2026)
Distribution of gross bookings in the travel experiences market worldwide from 2019 to 2023, with a forecast until 2029, by channel [Graph], Arival, & Phocuswright, February 25, 2026. [Online]. Available: /statistics/1620419/travel-experiences-online-offline-sales-worldwide/
