Booking Holdings Inc. - statistics & facts
If the highly competitive and rapidly evolving online travel market were a hotel, Booking Holdings would be staying in the penthouse suite. Aside from ranking as the largest online travel agency (OTA) worldwide, the United States-based multinational firm reported the highest market cap of leading online travel companies in 2025, ahead of Airbnb and Trip.com. Meanwhile, Booking Holdings’ flagship brand Booking.com was the most visited travel and tourism website in the world in 2026, with roughly five times the online traffic of tripadvisor.com.
