Music tourism in Europe - statistics & facts
All standard tickets for the 2024 Glastonbury Festival sold out in less than an hour. This shows the power of music events to attract huge crowds. People are increasingly willing to visit another city, or even another country, to see their favorite artists play live, taking that as an opportunity to explore a new destination. This trend, also explored in a , is part of a growing emphasis on experiential travel, as major European tourist markets recorded a rise in inbound tourism spending on experiences after the COVID-19 pandemic. Given the rich offer of European festivals and the tours of popular artists like Taylor Swift in Europe in 2024, it is clear why music tourism has been hailed as one of the main travel trends for the region.
