Interest in unique travel experiences worldwide 2025| ��ƽ��

Share of consumers who want to experience something unique during their travels in selected countries worldwide as of June 2025

Characteristic	Share of respondents
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Number of respondents

7,016 to 60,261

Age group

18-64 years

Special properties

internet users

Supplementary notes

¹ The number of respondents per country was as follows: Australia = 12,109, Brazil = 12,067, Canada = 12,010, China = 24,996, France = 12,128, Germany = 35,991, India = 24,164, Italy = 12,131, Japan = 12,108, Mexico = 12,083, Netherlands = 7,016, South Korea = 12,138, Spain = 12,101, United Kingdom = 23,623, United States = 60,261.

During the survey, the question was phrased as follows: "Which of these statements about traveling do you agree with? (multi-pick)".

For more information, please consult the Consumer ��ƽ�� Methodology.

Citation formats

In December 2025, almost **** of consumers surveyed in India said they were interested in experiencing something unique during their travels. In contrast, less than ** percent of respondents in Spain, Netherlands, Italy and Japan said the same.