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Experiential travel: tours, activities, and attractions

Statistics report on experiential travel: tours, activities, and attractions

This report presents a range of statistics and facts on the experiential travel market, which includes tours, activities, and visitor attractions. It provides a market overview, figures on the interest in travel experiences, as well as key data on the major players in this market, such as Viator, GetYourGuide, and Klook.

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Table of contents

Overview

5
  • Premium Statistic Global travel experiences market size 2018–2029, by traveler origin
  • Premium Statistic Distribution of gross bookings for travel experiences worldwide 2019-2029, by channel
  • Premium Statistic Share of OTA bookings out of total travel experience bookings worldwide 2019-2025
  • Premium Statistic Visits to selected OTAs for travel experiences worldwide 2026, by device
  • Premium Statistic Aggregated downloads of selected OTA apps for travel experiences worldwide 2025

Travelers' behavior & opinions

4
  • Premium Statistic Leading experiences for travelers worldwide 2025
  • Premium Forecast Interest in experiencing something unique when traveling worldwide 2025, by country
  • Premium Statistic Solo travelers' preferred experiences worldwide 2025
  • Premium Statistic Share of Europeans planning trips in Europe 2025, by purpose

Viator

4
  • Premium Statistic Tripadvisor revenue 2017-2025, by business segment
  • Premium Statistic Visits to travel and tourism website viator.com worldwide 2024-2026, by device
  • Premium Statistic Number of aggregated downloads of the Viator app worldwide 2019-2025
  • Premium Forecast Viator brand profile in the United States 2025, by generation

GetYourGuide

3
  • Premium Statistic Visits to travel and tourism website getyourguide.com worldwide 2024-2026, by device
  • Premium Statistic Number of aggregated downloads of the GetYourGuide app worldwide 2019-2025
  • Premium Forecast GetYourGuide brand profile in the United States 2025, by generation

Klook

5
  • Premium Statistic Klook Technology Limited's revenue 2022-2024, by market
  • Premium Statistic Klook Technology Limited: number of experiences booked 2022-2024
  • Premium Statistic Visits to travel and tourism website klook.com worldwide 2024-2026, by device
  • Premium Statistic Number of aggregated downloads of the Klook app worldwide 2015-2025
  • Premium Statistic Leading online travel agencies used in Hong Kong 2025

Other key players

4
  • Premium Statistic TUI AG revenue 2019-2025, by segment
  • Premium Statistic Share of visits to the travel website tiqets.com worldwide 2026, by country
  • Premium Statistic Share of visits to the travel website civitatis.com worldwide 2026, by country
  • Premium Statistic Visits to travel and tourism website weroad.it worldwide 2024-2026, by device
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