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In 2024, the global travel experience market was estimated at *** billion U.S. dollars. That year, travelers from the United States spent *** billion U.S. dollars on experiences, a higher amount than any other region. That said, travel experience spending in the Asia-Pacific region was forecast to represent the highest global share in the next five years, with an expected market size of *** billion U.S. dollars in 2029.

Leading companies in the experiential travel market: Viator

Viator is Tripadvisor, Inc.'s company that focuses on the experiential travel market. In 2024, it accounted for almost **** ´Ç´ÚÌýTripadvisor, Inc.'s revenue, representing the company's brand that reported the highest growth over the past five years. Meanwhile, the number of aggregated downloads of the Viator app worldwide increased by over ** percent in 2024 over the previous year, exceeding **** million.

Leading companies in the experiential travel market: GetYourGuide vs. Klook

Even though global downloads of the Viator app grew sharply in 2024, it was the Berlin-based company GetYourGuide that had the most downloaded app in the travel experience market that year. In 2024, aggregated downloads of the GetYourGuide app worldwide reached almost ** million. Meanwhile, Klook, which focuses on the Asia-Pacific region, was one of the leading players in the market based on online traffic. In 2025, global website visits to klook.com totaled nearly ** million.