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Share of bookings made via online travel agencies (OTAs) out of total bookings for travel experiences worldwide in 2019 and 2025

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Sources

Release date

February 2026

Region

Worldwide

Survey time period

2019 and 2025

Number of respondents

5,664 respondents

Special properties

operators and travel experiences companies

Method of interview

Online survey

Supplementary notes

Data for 2019 was previously published by the source. The number of respondents refers to the 2025 survey.

Citation formats

Share of OTA bookings out of total travel experience bookings worldwide 2019-2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 23, 2026

In 2025, more than **** of bookings for travel experiences of tour and activity operators came via online travel agencies (OTAs). This figure denoted an increase in the OTA share of bookings of percentage points from 2024.

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