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Leading experiences among travelers worldwide as of August 2025

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Source

Release date

November 2025

Region

Worldwide

Survey time period

August 1 to 20, 2025

Number of respondents

11,967*

Age group

18 years and older

Supplementary notes

* Respondents by country: Australia: 850, Canada: 855, China: 869, France: 859, Germany: 855, India: 841, Indonesia: 851, Italy: 858, Mexico: 859, Singapore: 856, Spain: 863, Thailand: 862, United Kingdom: 855, United States: 834

Citation formats

Leading experiences for travelers worldwide 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 14, 2026

According to an August 2025 survey, spa services were the leading experience preference among travelers worldwide, making up ** percent. Meanwhile, ** percent of respondents liked gourmet dining/wine tasting experiences.

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Statistics on " Experiential travel: tours, activities, and attractions "

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Overview

5

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4

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Klook

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Other key players

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Topics

Experiential travel: tours, activities, and attractionsSports tourismCasinos worldwideAirbnbExpedia Group, Inc.
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