A 2023 survey of consumers in the UK and Ireland, North America, and the Asia Pacific region found that younger consumers were more likely to join a grocery loyalty program to save money compared to other generations. Specifically, ** percent of Generation Z participated for this reason, compared to just * percent of the silent generation.
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Eagleeye. (April 14, 2023). Share of consumers who joined new grocery loyalty programs in order to save money in 2023, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1536827/grocery-loyalty-programs-to-save-money-generations/
Eagleeye. "Share of consumers who joined new grocery loyalty programs in order to save money in 2023, by generation." Chart. April 14, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1536827/grocery-loyalty-programs-to-save-money-generations/
Eagleeye. (2023). Share of consumers who joined new grocery loyalty programs in order to save money in 2023, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1536827/grocery-loyalty-programs-to-save-money-generations/
Eagleeye. "Share of Consumers Who Joined New Grocery Loyalty Programs in Order to save Money in 2023, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Apr 2023, /statistics/1536827/grocery-loyalty-programs-to-save-money-generations/
Eagleeye, Share of consumers who joined new grocery loyalty programs in order to save money in 2023, by generation ÌÇÐÄÆƽâ°æ, /statistics/1536827/grocery-loyalty-programs-to-save-money-generations/ (last visited July 24, 2026)
Share of consumers who joined new grocery loyalty programs in order to save money in 2023, by generation [Graph], Eagleeye, April 14, 2023. [Online]. Available: /statistics/1536827/grocery-loyalty-programs-to-save-money-generations/
