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Types of loyalty programs and rewards preferred by shoppers in Germany as of July 2025, by generation

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Source

Release date

July 2025

Region

Germany

Survey time period

1 July 2024 to 11 June 2025

Number of respondents

35,978 respondents

Age group

18-64 years

Special properties

Residential online population; data aggregates four survey waves.

Supplementary notes

Original survey question: Which of the following types of discount and loyalty programs do you use? (multi-pick)

For more information please visit the Global Consumer Survey home page and take a look at our methodology.

Citation formats

Types of loyalty programs consumers prefer in Germany 2025, by generation

Published by
F. Watty,
Sep 26, 2025

Among all generations in Germany, discount coupons were the preferred type of loyalty reward in 2025. Similarly, ** percent of Millennials also favored coupons while ** percent preferred point-based reward programs. The latter were Baby Boomers' favorite type of loyalty reward, as indicated by ** percent of respondents.

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Supermarket loyalty programsLoyalty programs in the United Kingdom (UK)Loyalty programs in the U.S.Brand loyaltyLoyalty programs in Australia
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