ÌÇÐÄÆƽâ°æ

Types of loyalty programs and rewards preferred by shoppers in selected countries worldwide as of July 2025, by country

© ÌÇÐÄÆƽâ°æ 2026
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

July 2025

Region

Worldwide, Germany, Japan, United Kingdom, United States

Survey time period

2025*

Number of respondents

Germany: 35,978 respondents; Japan: 12,124 respondents; UK: 24,122 respondents; U.S. 60,590

Age group

18-64 years

Special properties

Residential online population; data aggregates four survey waves.

Supplementary notes

Original survey question: Which of the following types of discount and loyalty programs do you use? (multi-pick)

*Survey periods were the following:

Germany - July 1, 2024 to June 11, 2025

Japan - July 1, 2024 to June 15, 2025

UK and U.S. - July 1, 2024 to June 19, 2025

Citation formats

Types of loyalty programs consumers in selected countries prefer 2025, by country

Published by
F. Watty,
Sep 29, 2025

According to a survey carried out in 2025, ** were the preferred type of loyalty rewards among consumers in the United Kingdom and Japan. Among consumers in Germany and the United States, * seemed to be more preferable.

Log in or register to access precise data.
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Supermarket loyalty programs "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Supermarket loyalty programs

Overview

8

Europe

8

Americas

8

Asia-Pacific

8

Other markets

7

Further Content: You might find this interesting as well

Topics

Supermarket loyalty programsLoyalty programs in the United Kingdom (UK)Loyalty programs in the U.S.Brand loyaltyLoyalty programs in Australia
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.