Share of consumers who chose the supermarket for daily essentials due to membership in its loyalty program in the United States in 2023, by income level
Characteristic
Share of respondents
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Based on a November 2023 survey conducted in the United States, some ** percent of consumers in the country with an income of less than * U.S. dollars chose the supermarket where they purchase daily essentials based on being a member of its loyalty program. Among those earning between * and * U.S. dollars, the share who chose the supermarket due to membership in a loyalty program was ** percent.
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YouGov. (January 11, 2024). Share of consumers who chose the supermarket for daily essentials due to membership in its loyalty program in the United States in 2023, by income level [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1548425/supermarket-choice-due-to-loyalty-program-by-income-us/
YouGov. "Share of consumers who chose the supermarket for daily essentials due to membership in its loyalty program in the United States in 2023, by income level." Chart. January 11, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1548425/supermarket-choice-due-to-loyalty-program-by-income-us/
YouGov. (2024). Share of consumers who chose the supermarket for daily essentials due to membership in its loyalty program in the United States in 2023, by income level. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1548425/supermarket-choice-due-to-loyalty-program-by-income-us/
YouGov. "Share of Consumers Who Chose The Supermarket for Daily Essentials Due to Membership in Its Loyalty Program in The United States in 2023, by Income Level." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Jan 2024, /statistics/1548425/supermarket-choice-due-to-loyalty-program-by-income-us/
YouGov, Share of consumers who chose the supermarket for daily essentials due to membership in its loyalty program in the United States in 2023, by income level ÌÇÐÄÆƽâ°æ, /statistics/1548425/supermarket-choice-due-to-loyalty-program-by-income-us/ (last visited July 27, 2026)
Share of consumers who chose the supermarket for daily essentials due to membership in its loyalty program in the United States in 2023, by income level [Graph], YouGov, January 11, 2024. [Online]. Available: /statistics/1548425/supermarket-choice-due-to-loyalty-program-by-income-us/
