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Social media in Southeast Asia - statistics & facts

Key insights

  • Largest social media advertising market in SEA
  • Indonesia
  • Social media penetration rate in SEA
  • ****%
  • Country in SEA with the highest average number of social media platforms per user
  • Philippines

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Current statistics on this topic

Recommended statistics

Overview

Internet usage

Social media usage

Major platforms' traffic

Major platforms' reach

  • Facebook ad reach rate APAC 2025, by country
  • Instagram ad reach rate APAC 2025, by country
  • YouTube ad reach rate APAC 2025, by country
  • TikTok ad reach rate APAC 2025, by country
  • X (formerly Twitter) ad reach rate APAC 2025, by country

App engagement time

Influencer marketing

Social commerce

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