
Daniel Slotta
Research expert covering Greater China

Detailed statistics
Revenue of the social media advertising market APAC 2025, by country

Detailed statistics
Social media: global penetration rate worldwide 2025, by region

Detailed statistics
Average number of social media platforms used per internet user APAC 2025, by country

Number of social network users worldwide 2017-2030
Number of social media users worldwide from 2017 to 2030 (in millions)

Most used social networks 2025, by number of users
Most popular social networks worldwide as of October 2025, by number of monthly active users (in millions)

Social media: global penetration rate worldwide 2025, by region
Social network penetration rate worldwide as of October 2025, by region

Number of active social media users APAC 2025, by country
Number of active social media users in the Asia-Pacific region as of October 2025, by country or territory (in millions)

Social media penetration rates SEA 2025, by country
Social media penetration rates in Southeast Asia as of October 2025, by country

Number of internet users in Southeast Asia 2000-2050
Number of internet users in Southeast Asia from 2000 to 2050 (in millions)

Internet adoption SEA 2025, by country
Internet adoption in Southeast Asia as of October 2025, by select country

Share of daily online time by device APAC 2024, by country
Daily internet time distribution by device in the Asia-Pacific region as of 3rd quarter 2024, by country or territory

Weekly time spent using social media APAC 2026, by country
Average weekly time spent using social media in the Asia-Pacific region as of April 2026, by country or territory (in hours and minutes)

Average number of social media platforms used per internet user APAC 2025, by country
Average number of social media platforms used per internet user per month in the Asia-Pacific region as of 2nd quarter 2025, by country or territory

Share of users visiting social media for potential purchases APAC Q3 2024, by country
Share of users visiting social media platforms to research brands and products for potential purchases in the Asia-Pacific region as of 3rd quarter 2024, by country or territory

Share of users visiting social media to learn about brands APAC Q3 2024, by country
Share of users visiting social media platforms to learn about brands in the Asia-Pacific region as of 3rd quarter 2024, by country or territory

Share of internet users using social media for work APAC Q2 2025, by country
Share of internet users who use social media for work-related activities in the Asia-Pacific region as of 2nd quarter 2025, by country or territory

Social media as a news outlet worldwide 2026
Share of adults who use social media as a source of news in selected countries worldwide as of February 2026

Share of social media traffic SEA 2025, by country and platform
Share of social media traffic in Southeast Asia in 2025, by country and platform

Market share of Facebook SEA 2025, by country
Social media market share of Facebook in Southeast Asia in 2025, by country

Market share of Instagram SEA 2025, by country
Social media market share of Instagram in Southeast Asia in 2025, by country

Market share of YouTube SEA 2025, by country
Social media market share of YouTube in Southeast Asia in 2025, by country

Market share of X (Twitter) SEA 2025, by country
Social media market share of X (formerly Twitter) in Southeast Asia in 2024, by country

Facebook ad reach rate APAC 2025, by country
Potential reach of Facebook ads among adult users compared with the adult population in the Asia-Pacific region as of February 2025, by country or territory

Instagram ad reach rate APAC 2025, by country
Potential reach of Instagram ads among adult users compared with the adult population in the Asia-Pacific region as of February 2025, by country or territory

YouTube ad reach rate APAC 2025, by country
Potential reach of YouTube ads among adult users compared with the adult population in the Asia-Pacific region as of February 2025, by country or territory

TikTok ad reach rate APAC 2025, by country
Potential reach of TikTok ads among adult users compared with the adult population in the Asia-Pacific region as of February 2025, by country or territory

X (formerly Twitter) ad reach rate APAC 2025, by country
Potential reach of X (formerly twitter) ads among adult users compared with the adult population in the Asia-Pacific region as of February 2025, by country or territory

Monthly time spent per user using Facebook mobile app APAC 2024, by country
Average monthly time spent on Facebook mobile app per user in the Asia-Pacific region as of November 2024, by country or territory (in hours and minutes)

Monthly time spent per user using Instagram mobile app APAC 2024, by country
Average monthly time spent on Instagram mobile app per user in the Asia-Pacific region as of November 2024, by country or territory (in hours and minutes)

Average daily time spent on the YouTube app 2026, by country
Average daily time spent on the YouTube mobile app per user in selected markets worldwide as of February 2026 (in hours and minutes)

Daily time spent per user using TikTok mobile app APAC 2026, by country
Average daily time spent on TikTok mobile app per user in the Asia-Pacific region as of April 2026, by country or territory (in hours and minutes)

Share of social media users who follow influencers in APAC 2025, by country
Share of users saying they follow influencers or experts on social media in the Asia-Pacific region as of 2nd quarter 2025, by country or territory

Influencer content share of time spent per social media channel SEA 2024, by platform
Share of time spent on influencer and celebrity content on select social media platforms in Southeast Asia as of August 2024, by platform

Reasons social media users consume influencer content SEA August 2024
Reasons for consuming influencer content among social media users in Southeast Asia as of August 2024

Consumer perception of influencers' impact on purchase decisions SEA 2024, by country
Share of consumers whose purchase decisions were positively impacted by influencer recommendations in Southeast Asia as of August 2024, by selected country

Top product categories purchased due to influencer marketing SEA August 2024
Leading product categories purchased due to influencer or celebrity recommendations among consumers in Southeast Asia as of August 2024

Social commerce GMV SEA 2018-2027
Social commerce gross merchandise value (GMV) in the Southeast Asia from 2018-2022, with a forecast for 2027 (in billion U.S. dollars)

Leading e-commerce platform GMV SEA 2020-2025
Gross merchandise value (GMV) of leading e-commerce platforms in Southeast Asia from 2020 to 2025 (in billion U.S. dollars)

Live shopping platforms to purchase items APAC 2024, by country or territory
Live shopping platforms accessed to purchase an item in the Asia-Pacific region in 2024, by country or territory

Leading platforms to watch live commerce SEA 2024
Leading platforms to watch live commerce in Southeast Asia as of August 2024

Products bought through live commerce and e-commerce SEA 2024
Products that consumers bought through live commerce and e-commerce in Southeast Asia as of August 2024
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