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Social media market share of Instagram in Southeast Asia in 2025, by country

© ÌÇÐÄÆƽâ°æ 2026
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Source

Release date

April 2026

Region

Asia, APAC

Survey time period

2025

Special properties

based on referred traffic from social media platforms to other websites.

Supplementary notes

The source did not provide a publication date. Date given here is the access date.

Citation formats

Market share of Instagram SEA 2025, by country

Published by Thuy D., Apr 9, 2026

In 2025, Brunei was the Southeast Asian country where Instagram had the largest social media market share in terms of generated traffic to other websites, at about **** percent. In contrast, Instagram's web traffic market share in Laos accounted for around *** percent that year.

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Statistics on " Social media in Southeast Asia "

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Other statistics that may interest you Social media in Southeast Asia

Overview

5

Internet usage

3

Social commerce

5

Influencer marketing

5

Major platforms' traffic

5

Major platforms' reach

5

Social media usage

6

App engagement time

4

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Topics

Social media in Southeast AsiaInternet usage in Southeast AsiaDigital payments in Southeast AsiaSocial commerce in Southeast AsiaE-commerce in Southeast Asia
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For single users
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$199 USD
per month, billed annually 1
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