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Media share of voice of supermarkets in the Netherlands in 2018, by supermarket chain

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Source

Release date

January 2019

Region

Netherlands

Survey time period

2018

Supplementary notes

Missing percentage points to 100 percent are probably due to rounding.

Citation formats

Media share of voice of supermarkets in the Netherlands 2018, by chain

Published by ÌÇÐÄÆƽâ°æ Research Department, May 22, 2019
This statistic displays the media share of voice of supermarkets in the Netherlands in 2018, by supermarket chain. In this year, Albert Heijn was the leading supermarket chain in the Netherlands, with a market share of ** percent. It also had the highest media advertising expenditure, at nearly ** percent of the total media budget.
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