This statistic shows the online reach of the brand Amazon in the Netherlands, either through a desktop, tablet or smartphone, from **** to ****. Reach is defined as the percentage of visitors that visited specific content at least once during a certain period. The Netherlands has two different methods to measure online reach (in Dutch: bereik) of brands: GfK DAM and the "Nederlands Online Bereiksonderzoek" or NoBO. The numbers provided here are from the latter.
According to NoBO, Amazon had an online reach of **** percent in the Netherlands in ****. This is a decrease when compared to the same period one year before. Unlike many other countries in Europe, Amazon is not active in the Netherlands. Instead, the e-commerce company uses a partially translated version of their German website to appeal to the Dutch audience. Within the Netherlands, Bol.com and Coolblue are the leading webshops, with revenues reaching respectively *** billion euros and a million euros in 2018.
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Verenigde Internet Exploitanten . (August 19, 2019). Monthly reach of Amazon in the Netherlands from July 2017 to July 2019, by device [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/975278/monthly-reach-of-amazon-in-the-netherlands-by-device/
Verenigde Internet Exploitanten . "Monthly reach of Amazon in the Netherlands from July 2017 to July 2019, by device." Chart. August 19, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/975278/monthly-reach-of-amazon-in-the-netherlands-by-device/
Verenigde Internet Exploitanten . (2019). Monthly reach of Amazon in the Netherlands from July 2017 to July 2019, by device. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/975278/monthly-reach-of-amazon-in-the-netherlands-by-device/
Verenigde Internet Exploitanten . "Monthly Reach of Amazon in The Netherlands from July 2017 to July 2019, by Device." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Aug 2019, /statistics/975278/monthly-reach-of-amazon-in-the-netherlands-by-device/
Verenigde Internet Exploitanten , Monthly reach of Amazon in the Netherlands from July 2017 to July 2019, by device ÌÇÐÄÆƽâ°æ, /statistics/975278/monthly-reach-of-amazon-in-the-netherlands-by-device/ (last visited July 31, 2026)
Monthly reach of Amazon in the Netherlands from July 2017 to July 2019, by device [Graph], Verenigde Internet Exploitanten , August 19, 2019. [Online]. Available: /statistics/975278/monthly-reach-of-amazon-in-the-netherlands-by-device/
