consumers from the Netherlands who have shopped online at least once in the past month
Method of interview
Online interview
Supplementary notes
The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
The source does not provide any information regarding missing percentage points to 100 percent. It hints that the remaining figure (28 percent) does not buy online, but does not explicitly mention this.
* Online channels or Online kanalen in Dutch is not specified by the source.
Citation formats
Leading purchase channels for online shopping in the Netherlands 2019
Which purchase channels were the most important to consumers in the Netherlands if they wanted to buy something online in 2019? In Early 2019, most Dutch online shoppers indicated they would purchase something at an online marketplace such as domestic retailer Bol.com. The source named Amazon separately, so as to highlight its limited influence in the Netherlands. Up until February 2020, the e-commerce giant was not active in the Netherlands, with Dutch consumers only able to visit a specific segment of the German website.
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Salmon, & Wunderman. (June 11, 2019). Leading purchase channels for online shopping in the Netherlands in 2019 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/917990/leading-purchase-channels-for-online-shopping-in-the-netherlands/
Salmon, und Wunderman. "Leading purchase channels for online shopping in the Netherlands in 2019." Chart. June 11, 2019. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/917990/leading-purchase-channels-for-online-shopping-in-the-netherlands/
Salmon, Wunderman. (2019). Leading purchase channels for online shopping in the Netherlands in 2019. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/917990/leading-purchase-channels-for-online-shopping-in-the-netherlands/
Salmon, and Wunderman. "Leading Purchase Channels for Online Shopping in The Netherlands in 2019." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Jun 2019, /statistics/917990/leading-purchase-channels-for-online-shopping-in-the-netherlands/
Salmon & Wunderman, Leading purchase channels for online shopping in the Netherlands in 2019 ÌÇÐÄÆƽâ°æ, /statistics/917990/leading-purchase-channels-for-online-shopping-in-the-netherlands/ (last visited August 01, 2026)
Leading purchase channels for online shopping in the Netherlands in 2019 [Graph], Salmon, & Wunderman, June 11, 2019. [Online]. Available: /statistics/917990/leading-purchase-channels-for-online-shopping-in-the-netherlands/
