senior banking executives of leading banks across 23 markets
Method of interview
Face-to-face interview
Supplementary notes
Multiple answers were possible.
The percentages represent the respondents who said that the factor was important or very important.
The source referenced Google, Apple, Amazon, Facebook and Alibaba in the question.
Citation formats
Deterring factors for BigTech's financial services globally 2018
This statistic shows the most important factors deterring customers from using BigTech's financial services according to senior banking executives worldwide in 2018. In 2018, **** percent of senior banking executives said that privacy or security concerns may deter customers from using BigTech firms' financial services in the near future.
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Capgemini, & EFMA. (September 20, 2018). Most important factors deterring customers from BigTech's financial services according to senior banking executives worldwide in 2018 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/946896/deter-executives-bigtech-financial-services-worldwide/
Capgemini, und EFMA. "Most important factors deterring customers from BigTech's financial services according to senior banking executives worldwide in 2018." Chart. September 20, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/946896/deter-executives-bigtech-financial-services-worldwide/
Capgemini, EFMA. (2018). Most important factors deterring customers from BigTech's financial services according to senior banking executives worldwide in 2018. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/946896/deter-executives-bigtech-financial-services-worldwide/
Capgemini, and EFMA. "Most Important Factors Deterring Customers from Bigtech's Financial Services According to Senior Banking Executives Worldwide in 2018." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Sep 2018, /statistics/946896/deter-executives-bigtech-financial-services-worldwide/
Capgemini & EFMA, Most important factors deterring customers from BigTech's financial services according to senior banking executives worldwide in 2018 ÌÇÐÄÆƽâ°æ, /statistics/946896/deter-executives-bigtech-financial-services-worldwide/ (last visited July 20, 2026)
Most important factors deterring customers from BigTech's financial services according to senior banking executives worldwide in 2018 [Graph], Capgemini, & EFMA, September 20, 2018. [Online]. Available: /statistics/946896/deter-executives-bigtech-financial-services-worldwide/
