Multiple answers were possible.
The percentages represent the respondents who said that the factor was important or very important.
The source referenced Google, Apple, Amazon, Facebook and Alibaba in the question.
Citation formats
Deterring factors for BigTech's financial services globally 2018
This statistic shows the most important factors deterring customers from using BigTech's financial services according to customers worldwide in 2018. In 2018, **** percent of retail banking customers said that didn't trust BigTech firms.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Capgemini, & EFMA. (September 20, 2018). Most important factors deterring customers from BigTech's financial services according to customers worldwide in 2018 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/946913/deter-customers-bigtech-financial-services-worldwide/
Capgemini, und EFMA. "Most important factors deterring customers from BigTech's financial services according to customers worldwide in 2018." Chart. September 20, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/946913/deter-customers-bigtech-financial-services-worldwide/
Capgemini, EFMA. (2018). Most important factors deterring customers from BigTech's financial services according to customers worldwide in 2018. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/946913/deter-customers-bigtech-financial-services-worldwide/
Capgemini, and EFMA. "Most Important Factors Deterring Customers from Bigtech's Financial Services According to Customers Worldwide in 2018." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Sep 2018, /statistics/946913/deter-customers-bigtech-financial-services-worldwide/
Capgemini & EFMA, Most important factors deterring customers from BigTech's financial services according to customers worldwide in 2018 ÌÇÐÄÆƽâ°æ, /statistics/946913/deter-customers-bigtech-financial-services-worldwide/ (last visited July 22, 2026)
Most important factors deterring customers from BigTech's financial services according to customers worldwide in 2018 [Graph], Capgemini, & EFMA, September 20, 2018. [Online]. Available: /statistics/946913/deter-customers-bigtech-financial-services-worldwide/
