According to a survey of internet users in the United States, as of November 2021, ** was the preferred social media platform to watch short-form videos, with around ** percent of respondents reporting to use the popular video platform to watch this type of content. *** followed, with more than *** in ** respondents indicating they watch short-form videos on the platform. TikTok, which introduced only in February 2022 the possibility for users to upload videos up to ** minutes long, was indicated by ** percent of respondents as their preferred platform to watch short-form video content.
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eMarketer. (February 22, 2022). Preferred social media platform for users in the United States to watch short-form video as of November 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1293870/us-social-media-platforms-short-form-video/
eMarketer. "Preferred social media platform for users in the United States to watch short-form video as of November 2021." Chart. February 22, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1293870/us-social-media-platforms-short-form-video/
eMarketer. (2022). Preferred social media platform for users in the United States to watch short-form video as of November 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1293870/us-social-media-platforms-short-form-video/
eMarketer. "Preferred Social Media Platform for Users in The United States to Watch Short-form Video as of November 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Feb 2022, /statistics/1293870/us-social-media-platforms-short-form-video/
eMarketer, Preferred social media platform for users in the United States to watch short-form video as of November 2021 ÌÇÐÄÆƽâ°æ, /statistics/1293870/us-social-media-platforms-short-form-video/ (last visited July 20, 2026)
Preferred social media platform for users in the United States to watch short-form video as of November 2021 [Graph], eMarketer, February 22, 2022. [Online]. Available: /statistics/1293870/us-social-media-platforms-short-form-video/
