To what extent do you agree with the following statement: "My child is influenced by advertising (on television, the Internet and packaging) aimed specifically at children?*
Characteristic
Share of respondents
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parents with at least one child between 8 and 16 years old
Method of interview
Online survey
Supplementary notes
* This question was phrased by the source as follows: "In hoeverre bent u het (on)eens met de volgende stelling: "Mijn kind wordt beïnvloed door reclame (op tv, internet en op verpakkingen) die speciaal gericht is op kinderen (bijv. stripfiguren zoals Dora, K3, Minions, Frozen, Star Wars)''? (English: To what extent do you agree with the following statement: My child is influenced by advertising (on television, the Internet and packaging) aimed specifically at children (f.e. Dora the Explorer, Minions, Frozen, Star Wars)''?
Citation formats
Perceived influence of advertising aimed at children in the Netherlands 2017
This statistic shows the outcome of a survey done on the perceived influence of advertising aimed at children in the Netherlands in 2017. When the respondents were asked to what extent they believed their children to be influenced by advertising (online, on tv and packaging) aimed specifically at children, roughly ** percent indicated that they completely agree that their children are influenced. Roughly ** percent of the respondents, on the other hand, indicated that they disagree.
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The Netherlands Nutrition Centre. (November 2, 2017). To what extent do you agree with the following statement: "My child is influenced by advertising (on television, the Internet and packaging) aimed specifically at children?* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/858287/perceived-influence-of-advertising-aimed-at-children-in-the-netherlands/
The Netherlands Nutrition Centre. "To what extent do you agree with the following statement: "My child is influenced by advertising (on television, the Internet and packaging) aimed specifically at children?*." Chart. November 2, 2017. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/858287/perceived-influence-of-advertising-aimed-at-children-in-the-netherlands/
The Netherlands Nutrition Centre. (2017). To what extent do you agree with the following statement: "My child is influenced by advertising (on television, the Internet and packaging) aimed specifically at children?*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/858287/perceived-influence-of-advertising-aimed-at-children-in-the-netherlands/
The Netherlands Nutrition Centre. "To What Extent Do You Agree with The following Statement: "My Child Is Influenced by Advertising (on Television, The Internet and Packaging) Aimed Specifically at Children?*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Nov 2017, /statistics/858287/perceived-influence-of-advertising-aimed-at-children-in-the-netherlands/
The Netherlands Nutrition Centre, To what extent do you agree with the following statement: "My child is influenced by advertising (on television, the Internet and packaging) aimed specifically at children?* ÌÇÐÄÆƽâ°æ, /statistics/858287/perceived-influence-of-advertising-aimed-at-children-in-the-netherlands/ (last visited July 31, 2026)
To what extent do you agree with the following statement: "My child is influenced by advertising (on television, the Internet and packaging) aimed specifically at children?* [Graph], The Netherlands Nutrition Centre, November 2, 2017. [Online]. Available: /statistics/858287/perceived-influence-of-advertising-aimed-at-children-in-the-netherlands/
