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Consumer attitude towards influencer marketing in the United Kingdom (UK) in 2018

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Sources

Release date

March 2018

Region

United Kingdom

Survey time period

March 2018*

Number of respondents

2,300 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

* The source does not specify the date of the survey.
The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.

Citation formats

Consumer opinion on influencer marketing in the United Kingdom (UK) 2018

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 4, 2018
This statistic shows the results of a survey on the attitude of consumers towards influencer marketing in the United Kingdom (UK) in 2018. According to the survey, almost half of British consumers stated that they would actively avoid clicking on an affiliate link to prevent an influencer from receiving a commission, while just under ** percent believed that influencers made too much money. Nearly one out of ten UK consumers admitted that they were jealous of influencers and their lifestyle.
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