In 2026, U.S. consumers planned to spend a total of around **** billion U.S. dollars on presents for their significant other or spouse, and just over *** billion on gifts for other family members. Interestingly, consumers in the United States also planned to spend more on their pets than on their co-workers.
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National Retail Federation. (January 27, 2026). Valentine's Day total planned spending on gifts in the United States in 2026, by gift recipient (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 03, 2026, from /statistics/806137/valentines-day-total-planned-spending-on-gifts-by-recipient-in-the-us/
National Retail Federation. "Valentine's Day total planned spending on gifts in the United States in 2026, by gift recipient (in billion U.S. dollars)." Chart. January 27, 2026. ÌÇÐÄÆÆ½â°æ. Accessed August 03, 2026. /statistics/806137/valentines-day-total-planned-spending-on-gifts-by-recipient-in-the-us/
National Retail Federation. (2026). Valentine's Day total planned spending on gifts in the United States in 2026, by gift recipient (in billion U.S. dollars). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 03, 2026. /statistics/806137/valentines-day-total-planned-spending-on-gifts-by-recipient-in-the-us/
National Retail Federation. "Valentine's Day Total Planned Spending on Gifts in The United States in 2026, by Gift Recipient (in Billion U.S. Dollars)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 27 Jan 2026, /statistics/806137/valentines-day-total-planned-spending-on-gifts-by-recipient-in-the-us/
National Retail Federation, Valentine's Day total planned spending on gifts in the United States in 2026, by gift recipient (in billion U.S. dollars) ÌÇÐÄÆÆ½â°æ, /statistics/806137/valentines-day-total-planned-spending-on-gifts-by-recipient-in-the-us/ (last visited August 03, 2026)
Valentine's Day total planned spending on gifts in the United States in 2026, by gift recipient (in billion U.S. dollars) [Graph], National Retail Federation, January 27, 2026. [Online]. Available: /statistics/806137/valentines-day-total-planned-spending-on-gifts-by-recipient-in-the-us/