Planned Valentine's Day spending in the United States is looking to be quite similar in 2026 compared to last year: in 2026, U.S. consumers planned to spend an average of nearly **** U.S. dollars on their significant other/spouse, around a dollar less than the average in 2025.
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National Retail Federation. (January 27, 2026). Valentine's Day planned average spending on gifts in the United States as of January 2026, by gift recipient (in U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/806130/valentines-day-planned-average-spending-on-gifts-by-recipient-in-the-us/
National Retail Federation. "Valentine's Day planned average spending on gifts in the United States as of January 2026, by gift recipient (in U.S. dollars)." Chart. January 27, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/806130/valentines-day-planned-average-spending-on-gifts-by-recipient-in-the-us/
National Retail Federation. (2026). Valentine's Day planned average spending on gifts in the United States as of January 2026, by gift recipient (in U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/806130/valentines-day-planned-average-spending-on-gifts-by-recipient-in-the-us/
National Retail Federation. "Valentine's Day Planned Average Spending on Gifts in The United States as of January 2026, by Gift Recipient (in U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Jan 2026, /statistics/806130/valentines-day-planned-average-spending-on-gifts-by-recipient-in-the-us/
National Retail Federation, Valentine's Day planned average spending on gifts in the United States as of January 2026, by gift recipient (in U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/806130/valentines-day-planned-average-spending-on-gifts-by-recipient-in-the-us/ (last visited July 29, 2026)
Valentine's Day planned average spending on gifts in the United States as of January 2026, by gift recipient (in U.S. dollars) [Graph], National Retail Federation, January 27, 2026. [Online]. Available: /statistics/806130/valentines-day-planned-average-spending-on-gifts-by-recipient-in-the-us/
