Valentine’s Day is widely considered to be one of the most romantic holidays of the year. According to a survey, consumers in the United States were expected to spend a total of nearly *** U.S. dollars on jewelry for this occasion in 2026. Consumer spending on romantic evenings out was ranked second on what people were spending most money on.Â
Valentine’s Day origins
Falling on February 14th every year, Valentine’s Day, also known as Saint Valentine’s Day, is recognized as a celebration of romantic love all around the world. The holiday originated as a Western Christian feast day honoring Saint Valentinus. Nowadays, around **** of Americans celebrate Valentine’s Day.
Has inflation had an impact on romantic spending?
Unfortunately for some, it has. According to a survey conducted in early 2026, over **Â percent of American consumers said they planned to look for lower cost gifts for Valentine's Day, and almost ** percent won't purchase any gifts because of higher prices.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
National Retail Federation. (January 27, 2026). Valentine's Day total expected spending on selected gifts in the United States in 2026, by category (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/285034/us-valentine-s-day-sales-by-category/
National Retail Federation. "Valentine's Day total expected spending on selected gifts in the United States in 2026, by category (in billion U.S. dollars)." Chart. January 27, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/285034/us-valentine-s-day-sales-by-category/
National Retail Federation. (2026). Valentine's Day total expected spending on selected gifts in the United States in 2026, by category (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/285034/us-valentine-s-day-sales-by-category/
National Retail Federation. "Valentine's Day Total Expected Spending on Selected Gifts in The United States in 2026, by Category (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Jan 2026, /statistics/285034/us-valentine-s-day-sales-by-category/
National Retail Federation, Valentine's Day total expected spending on selected gifts in the United States in 2026, by category (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/285034/us-valentine-s-day-sales-by-category/ (last visited July 26, 2026)
Valentine's Day total expected spending on selected gifts in the United States in 2026, by category (in billion U.S. dollars) [Graph], National Retail Federation, January 27, 2026. [Online]. Available: /statistics/285034/us-valentine-s-day-sales-by-category/
