Average expected per capita spending on Valentine's Day in the United States stood at about *** U.S. dollars in 2026, reaching an all-time high. By comparison, Americans spent an average of just over 100 U.S. dollars for Valentine's Day back in 2009.
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National Retail Federation. (January 27, 2026). Average expected spend per capita on Valentine's Day in the United States from 2009 to 2026 (in U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1092590/average-planned-per-capita-valentine-s-day-spend-us/
National Retail Federation. "Average expected spend per capita on Valentine's Day in the United States from 2009 to 2026 (in U.S. dollars)." Chart. January 27, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1092590/average-planned-per-capita-valentine-s-day-spend-us/
National Retail Federation. (2026). Average expected spend per capita on Valentine's Day in the United States from 2009 to 2026 (in U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1092590/average-planned-per-capita-valentine-s-day-spend-us/
National Retail Federation. "Average Expected Spend per Capita on Valentine's Day in The United States from 2009 to 2026 (in U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Jan 2026, /statistics/1092590/average-planned-per-capita-valentine-s-day-spend-us/
National Retail Federation, Average expected spend per capita on Valentine's Day in the United States from 2009 to 2026 (in U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1092590/average-planned-per-capita-valentine-s-day-spend-us/ (last visited July 25, 2026)
Average expected spend per capita on Valentine's Day in the United States from 2009 to 2026 (in U.S. dollars) [Graph], National Retail Federation, January 27, 2026. [Online]. Available: /statistics/1092590/average-planned-per-capita-valentine-s-day-spend-us/
