In 2026, consumers in the United States were projected to spend a total of roughly ****Â billion U.S. dollars on their spouse or significant other for Valentine's Day. In other words, more than half of all Valentine's Day spending was specifically expected to go to partners.
Valentine’s Day is celebrated every year on February 14th and is commonly considered the most romantic holiday of the year.
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National Retail Federation. (January 27, 2026). Total expected Valentine's Day spending on significant others in the United States from 2014 to 2026 (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1448871/us-valentine-s-day-spend-on-spouse/
National Retail Federation. "Total expected Valentine's Day spending on significant others in the United States from 2014 to 2026 (in billion U.S. dollars)." Chart. January 27, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1448871/us-valentine-s-day-spend-on-spouse/
National Retail Federation. (2026). Total expected Valentine's Day spending on significant others in the United States from 2014 to 2026 (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1448871/us-valentine-s-day-spend-on-spouse/
National Retail Federation. "Total Expected Valentine's Day Spending on Significant Others in The United States from 2014 to 2026 (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Jan 2026, /statistics/1448871/us-valentine-s-day-spend-on-spouse/
National Retail Federation, Total expected Valentine's Day spending on significant others in the United States from 2014 to 2026 (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1448871/us-valentine-s-day-spend-on-spouse/ (last visited July 24, 2026)
Total expected Valentine's Day spending on significant others in the United States from 2014 to 2026 (in billion U.S. dollars) [Graph], National Retail Federation, January 27, 2026. [Online]. Available: /statistics/1448871/us-valentine-s-day-spend-on-spouse/
