A January 2026 survey found that, around ** percent of consumers in the United States said they planned to celebrate Valentine's Day that year. This is roughly the same percentage as the previous year. Since the late 2000s, there has been a decreasing trend in the share of respondents who planned to celebrate the holiday.
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National Retail Federation. (January 27, 2026). Share of consumers who plan to celebrate Valentine's Day in the United States from 2007 to 2026 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/217820/plans-to-celebrate-valentines-day-in-the-united-states/
National Retail Federation. "Share of consumers who plan to celebrate Valentine's Day in the United States from 2007 to 2026." Chart. January 27, 2026. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/217820/plans-to-celebrate-valentines-day-in-the-united-states/
National Retail Federation. (2026). Share of consumers who plan to celebrate Valentine's Day in the United States from 2007 to 2026. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/217820/plans-to-celebrate-valentines-day-in-the-united-states/
National Retail Federation. "Share of Consumers Who Plan to Celebrate Valentine's Day in The United States from 2007 to 2026." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Jan 2026, /statistics/217820/plans-to-celebrate-valentines-day-in-the-united-states/
National Retail Federation, Share of consumers who plan to celebrate Valentine's Day in the United States from 2007 to 2026 ÌÇÐÄÆƽâ°æ, /statistics/217820/plans-to-celebrate-valentines-day-in-the-united-states/ (last visited August 04, 2026)
Share of consumers who plan to celebrate Valentine's Day in the United States from 2007 to 2026 [Graph], National Retail Federation, January 27, 2026. [Online]. Available: /statistics/217820/plans-to-celebrate-valentines-day-in-the-united-states/
