| Characteristic | Spending in million U.S. dollars |
|---|---|
| - | - |
| - | - |
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November 2017
United States
2016 and H1 2017
U.S. measured media
Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the .
Figures for 2009 to 2011 come from earlier Advertising Age articles.
Figures have been rounded.
