* Fiscal years of companies from Japan ended on March 31, 2025.
Data retrieved from the financial reports of General Motors, Hyundai Motor Company, Ford Motor Company, Nissan Motor Co., Ltd., Mazda Motor Corporation, Subaru Corporation, and Mitsubishi Motors Corporation.
Values not originally presented in U.S. dollars were converted at the exchange rate of the last day of the respective year or fiscal year.
Numbers have been rounded.
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Advertising spending of car manufacturers worldwide 2025
In 2025, General Motors (GM) invested approximately * U.S. dollars in advertising. Ford and Hyundai followed, with ad expenditures of * and ** dollars, respectively.
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ÌÇÐÄÆƽâ°æ. (March 5, 2026). Advertising spending of selected automobile manufacturers worldwide in 2025 (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 19, 2026, from /statistics/1412941/automobile-ad-spend-worldwide/
ÌÇÐÄÆƽâ°æ. "Advertising spending of selected automobile manufacturers worldwide in 2025 (in billion U.S. dollars)." Chart. March 5, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 19, 2026. /statistics/1412941/automobile-ad-spend-worldwide/
ÌÇÐÄÆƽâ°æ. (2026). Advertising spending of selected automobile manufacturers worldwide in 2025 (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 19, 2026. /statistics/1412941/automobile-ad-spend-worldwide/
ÌÇÐÄÆƽâ°æ. "Advertising Spending of Selected Automobile Manufacturers Worldwide in 2025 (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Mar 2026, /statistics/1412941/automobile-ad-spend-worldwide/
ÌÇÐÄÆƽâ°æ, Advertising spending of selected automobile manufacturers worldwide in 2025 (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1412941/automobile-ad-spend-worldwide/ (last visited July 19, 2026)
Advertising spending of selected automobile manufacturers worldwide in 2025 (in billion U.S. dollars) [Graph], ÌÇÐÄÆƽâ°æ, March 5, 2026. [Online]. Available: /statistics/1412941/automobile-ad-spend-worldwide/
