In 2022, Honda Motor Company spent *** million U.S. dollars on advertising in the United States. The company's ad expenditures continued the downward trend starting in 2020 when the coronavirus (COVID-19) hit the industry. Previously, Honda's investment in advertising peaked at **** billion U.S. dollars in 2018 and 2019.
Ad spending battle among auto marketers
In 2022, Honda ranked fifth in ad spend among automakers in the United States. Competitors such as General Motors and Stellantis recorded significantly higher advertising expenditures that year: **** billion U.S. dollars and **** billion dollars, respectively. Compared to fellow Japanese manufacturers, Honda placed behind Toyota but was ahead of Nissan and Subaru regarding ad spend.
Honda’s history in the United States market
Honda has been operating in the United States since 1959 when the Japanese company established its first overseas subsidiary in Los Angeles. Since then, Honda has been active and innovative in its approach to trading in the U.S. and has become one of the most popular motor vehicle brands. In fact, it was the first manufacturer to comply with the Clean Air Act regulations introduced in the . Throughout the decades, Honda's cars were consistently growing in popularity among American drivers. As of November 2022, it was considered one of the most reliable car brands among U.S. consumers.
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Advertising Age. (June 26, 2023). Honda Motor Company's advertising spending in the United States from 2007 to 2022 (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/261526/honda-motors-advertising-spending-in-the-us/
Advertising Age. "Honda Motor Company's advertising spending in the United States from 2007 to 2022 (in billion U.S. dollars)." Chart. June 26, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/261526/honda-motors-advertising-spending-in-the-us/
Advertising Age. (2023). Honda Motor Company's advertising spending in the United States from 2007 to 2022 (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/261526/honda-motors-advertising-spending-in-the-us/
Advertising Age. "Honda Motor Company's Advertising Spending in The United States from 2007 to 2022 (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Jun 2023, /statistics/261526/honda-motors-advertising-spending-in-the-us/
Advertising Age, Honda Motor Company's advertising spending in the United States from 2007 to 2022 (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/261526/honda-motors-advertising-spending-in-the-us/ (last visited July 30, 2026)
Honda Motor Company's advertising spending in the United States from 2007 to 2022 (in billion U.S. dollars) [Graph], Advertising Age, June 26, 2023. [Online]. Available: /statistics/261526/honda-motors-advertising-spending-in-the-us/
