measured media spending: based on brands selling at least 5,000 vehicles in the U.S. in the measured year
Supplementary notes
The latest figures include measured-media advertising spending based on spending in:
TV: ad-supported video on demand, broadcast network TV, cable TV networks, broadcast spot TV, and syndicated, including Spanish-language networks;
Digital: desktop internet display, mobile app, mobile web, mobile web video, online video, paid search, and paid social media;
Magazines: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, including Spanish-language magazines;
Radio: national spot, local, and network;
Newspapers, including Spanish-language newspapers;
Outdoor.
Citation formats
Ad spend per vehicle sold of selected car brands in the U.S. 2022
In 2022, advertising spending for Polestar vehicles in the United States amounted to over U.S. dollars per unit sold. On the other hand, Tesla spent zero dollars on its car ads. Ad spend per vehicle sold indicates the five largest and the five smallest advertisers among automobile brands.
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Advertising Age. (June 26, 2023). Advertising spending per vehicle sold of selected automobile brands in the United States in 2022 (in U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/261771/ad-spend-per-vehicle-sold-of-selected-automobile-manufacturers-in-the-us/
Advertising Age. "Advertising spending per vehicle sold of selected automobile brands in the United States in 2022 (in U.S. dollars)." Chart. June 26, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/261771/ad-spend-per-vehicle-sold-of-selected-automobile-manufacturers-in-the-us/
Advertising Age. (2023). Advertising spending per vehicle sold of selected automobile brands in the United States in 2022 (in U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/261771/ad-spend-per-vehicle-sold-of-selected-automobile-manufacturers-in-the-us/
Advertising Age. "Advertising Spending per Vehicle Sold of Selected Automobile Brands in The United States in 2022 (in U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Jun 2023, /statistics/261771/ad-spend-per-vehicle-sold-of-selected-automobile-manufacturers-in-the-us/
Advertising Age, Advertising spending per vehicle sold of selected automobile brands in the United States in 2022 (in U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/261771/ad-spend-per-vehicle-sold-of-selected-automobile-manufacturers-in-the-us/ (last visited August 04, 2026)
Advertising spending per vehicle sold of selected automobile brands in the United States in 2022 (in U.S. dollars) [Graph], Advertising Age, June 26, 2023. [Online]. Available: /statistics/261771/ad-spend-per-vehicle-sold-of-selected-automobile-manufacturers-in-the-us/
