ÌÇÐÄÆƽâ°æ

Advertising spending of selected pharmaceutical companies worldwide in 2025 (in billion U.S. dollars)

© ÌÇÐÄÆƽâ°æ 2026
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

March 2026

Region

Worldwide

Survey time period

2025

Supplementary notes

* Aspen Pharmacare's fiscal year runs from July 1 to June 30 of the following year.

Data retrieved from the financial reports of AbbVie Inc., Amgen Inc., Aspen Holdings*, Bayer AG, Biogen Inc., BioNTech SE, Bristol-Myers Squibb Company, CVS Health Corporation, Eli Lilly and Company, Gilead Sciences, Inc., GSK plc, Kenvue Inc., Merck & Co., Inc., Pfizer Inc., and Teva Pharmaceutical Industries Limited

Values not originally presented in U.S. dollars were converted at the exchange rate of the last day of the respective year or fiscal year.

Numbers have been rounded.

Citation formats

Marketing spending of pharmaceutical companies 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 2, 2026

In 2025, Eli Lilly – which manufactures the appetite suppressant and digestion-slower Mounjaro – invested approximately *** billion U.S. dollars in advertising and marketing. Pfizer and Merck & Co. followed with ad expenditures of *** billion and *** billion dollars, respectively.

Log in or register to access precise data.
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Pharma and healthcare industry advertising in the U.S. "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Pharma and healthcare industry advertising in the U.S.

Overview

8

Largest advertisers

8

Sectors

6

Media & platforms

7

Consumer insights

8

Further Content: You might find this interesting as well

Topics

Pharma and healthcare industry advertising in the U.S.Global pharmaceutical industryAdvertising in the United StatesPharmaceutical industry in the U.S.Top pharmaceutical drugs
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.