In 2022, Ford Motor spent around **** billion U.S. dollars on advertising in the United States. The company's ad expenditures decreased compared to 2021. That year, Ford Motor invested **** billion dollars in ads. The company ranked fourth in advertising spending among automobile manufacturers in the U.S. in 2022.
Ford falls short of Tesla’s brand value
Brand value is a term marketers use to describe the worth of a brand. As of June 2023, Ford Motor was one of the highest-valued automotive brands worldwide. The giant car manufacturer's brand value amounted to over **** billion dollars. That year, Tesla was the most valuable automotive brand globally, with a brand value of nearly ** billion dollars.
Ford's revenue and global advertising
Founded in 1903, Ford Motor Company was one of the largest automotive manufacturers by revenue worldwide in 2022. That year, the company generated a total revenue of just over *** billion dollars. This revenue level had put the company ahead of competitors such as General Motors, Mercedes Benz Group, and BMW Group. In 2022, the automaker reduced its global advertising spending compared to the previous year. The company invested *** billion dollars in advertising worldwide, while in 2021 it spent *** billion dollars.
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Advertising Age. (June 26, 2023). Ford Motor Company's advertising spending in the United States from 2007 to 2022 (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/261535/ford-motors-advertising-spending-in-the-us/
Advertising Age. "Ford Motor Company's advertising spending in the United States from 2007 to 2022 (in billion U.S. dollars)." Chart. June 26, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/261535/ford-motors-advertising-spending-in-the-us/
Advertising Age. (2023). Ford Motor Company's advertising spending in the United States from 2007 to 2022 (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/261535/ford-motors-advertising-spending-in-the-us/
Advertising Age. "Ford Motor Company's Advertising Spending in The United States from 2007 to 2022 (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Jun 2023, /statistics/261535/ford-motors-advertising-spending-in-the-us/
Advertising Age, Ford Motor Company's advertising spending in the United States from 2007 to 2022 (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/261535/ford-motors-advertising-spending-in-the-us/ (last visited July 30, 2026)
Ford Motor Company's advertising spending in the United States from 2007 to 2022 (in billion U.S. dollars) [Graph], Advertising Age, June 26, 2023. [Online]. Available: /statistics/261535/ford-motors-advertising-spending-in-the-us/
