This statistic presents the most popular retail websites for searching for and purchasing beauty and personal care products in the United States in October 2016. According to findings, Amazon was reported as the most popular retail website for searching and purchasing beauty products with a recorded search and purchase reach of 69 percent of online shoppers. In comparison, Sephora came in second behind Amazon with a reported reach of 41 percent.
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Fung Global Retail & Technology. (August 19, 2017). Most popular retail websites for searching for and purchasing beauty and personal products in the United States in October 2016 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 31, 2026, from /statistics/754880/most-popular-retail-websites-for-search-and-purchasing-beauty/
Fung Global Retail & Technology. "Most popular retail websites for searching for and purchasing beauty and personal products in the United States in October 2016." Chart. August 19, 2017. ÌÇÐÄÆÆ½â°æ. Accessed July 31, 2026. /statistics/754880/most-popular-retail-websites-for-search-and-purchasing-beauty/
Fung Global Retail & Technology. (2017). Most popular retail websites for searching for and purchasing beauty and personal products in the United States in October 2016. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 31, 2026. /statistics/754880/most-popular-retail-websites-for-search-and-purchasing-beauty/
Fung Global Retail & Technology. "Most Popular Retail Websites for Searching for and Purchasing Beauty and Personal Products in The United States in October 2016." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 19 Aug 2017, /statistics/754880/most-popular-retail-websites-for-search-and-purchasing-beauty/
Fung Global Retail & Technology, Most popular retail websites for searching for and purchasing beauty and personal products in the United States in October 2016 ÌÇÐÄÆÆ½â°æ, /statistics/754880/most-popular-retail-websites-for-search-and-purchasing-beauty/ (last visited July 31, 2026)
Most popular retail websites for searching for and purchasing beauty and personal products in the United States in October 2016 [Graph], Fung Global Retail & Technology, August 19, 2017. [Online]. Available: /statistics/754880/most-popular-retail-websites-for-search-and-purchasing-beauty/