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Amazon India recorded the highest sales at *** million U.S. dollars compared to its e-tailing counterparts in 2017. Home brand Flipkart came in at a close second with about *** million dollars during the same time.  

Amazon versus Flipkart

Bangalore based e-commerce company Flipkart was established in 2007. Initially offering book sales, it has expanded, like its American competitor, to include electronics, consumer goods, and lifestyle products. Having held nearly ** percent of the e-tail market in fiscal year 2017, the Indian company went on to acquire Myntra and Jabong, both online apparel sellers. The peak of competition has been measured by far during Deepavali sales. Flipkart and Amazon dominated with ** million online shoppers in the last two festival seasons, accounting for most of the estimated three-billion-dollar gross merchandise value.

Changing lifestyles, increasing convenience

  With increasing urbanization and a growing digital population, city lifestyles are becoming less and less conducive to being able to shop physically, for lack of time, energy, and convenience. A staggering growth in the country’s digital payments sector acts as a catalyst for carrying out activities online. This, in large part, includes online shopping, especially in the Indian context with its myriad cultural festivals and the need for gifting. It comes as no surprise that the Indian startup market, specifically its digital sector, is well funded, giving the economy one unicorn after another.