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Leading Brazilian brands in 2023, by brand value (in billion Brazilian reals)

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Release date

June 2024

Region

Brazil

Survey time period

2023

Supplementary notes

Numbers have been rounded.

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Leading Brazilian brands 2023, by brand value

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 4, 2024
In 2023, São Paulo-based bank Itaú was the most valuable Brazilian brand, with a brand value of nearly ** billion Brazilian reals. Another bank, Bradesco, headquartered in the city of Osasco, ranked second with a brand value of over ** billion reals. Beer brands Skol – run by Carlsberg – and Brahma – owned by AB InBev – followed, valued at around ** billion and ** billion reals, respectively.
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