In 2024, Localiza – a car rental company headquartered in Belo Horizonte – was the Brazilian brand whose annual brand value increased the most at ** percent. Supermarket chains and online retailers Pão de Açúcar and Extra rounded up the top three, with growth rates of ** and ** percent, respectively. According to the same source, the banking segment was the sector concentrating most of Brazilian brands' value in 2024.
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Brand Finance. (May 7, 2024). Fastest-growing Brazilian brands worldwide in 2024, by brand value growth rate [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1279296/brand-value-growth-brazil/
Brand Finance. "Fastest-growing Brazilian brands worldwide in 2024, by brand value growth rate." Chart. May 7, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1279296/brand-value-growth-brazil/
Brand Finance. (2024). Fastest-growing Brazilian brands worldwide in 2024, by brand value growth rate. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1279296/brand-value-growth-brazil/
Brand Finance. "Fastest-growing Brazilian Brands Worldwide in 2024, by Brand Value Growth Rate." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 May 2024, /statistics/1279296/brand-value-growth-brazil/
Brand Finance, Fastest-growing Brazilian brands worldwide in 2024, by brand value growth rate ÌÇÐÄÆƽâ°æ, /statistics/1279296/brand-value-growth-brazil/ (last visited July 22, 2026)
Fastest-growing Brazilian brands worldwide in 2024, by brand value growth rate [Graph], Brand Finance, May 7, 2024. [Online]. Available: /statistics/1279296/brand-value-growth-brazil/
