68 team leaders and 80 managers of Swedish companies with over 300 million SEK revenues
Method of interview
Email survey
Supplementary notes
This question was phrased by the source as follows: "Vad tror du är företagets största utmaning när det gäller marknadsföring och försäljning online?"
Citation formats
Challenges for companies regarding online marketing and sales in Sweden 2018
This statistic displays the results of a survey conducted in 2018 on challenges that companies in Sweden face, regarding online marketing and sales. The challenge that came first on the list, according to ** percent of respondents was culture, processes and internal competence. Last on the list, according to **** percent of respondents, was KPIs and goals.
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Kantar Sifo. (December 11, 2018). What do you think is the biggest challenge for the company regarding online marketing and sales? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/991292/challenges-for-companies-regarding-online-marketing-and-sales-in-sweden/
Kantar Sifo. "What do you think is the biggest challenge for the company regarding online marketing and sales?." Chart. December 11, 2018. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/991292/challenges-for-companies-regarding-online-marketing-and-sales-in-sweden/
Kantar Sifo. (2018). What do you think is the biggest challenge for the company regarding online marketing and sales?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/991292/challenges-for-companies-regarding-online-marketing-and-sales-in-sweden/
Kantar Sifo. "What Do You Think Is The Biggest Challenge for The Company regarding Online Marketing and Sales?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Dec 2018, /statistics/991292/challenges-for-companies-regarding-online-marketing-and-sales-in-sweden/
Kantar Sifo, What do you think is the biggest challenge for the company regarding online marketing and sales? ÌÇÐÄÆƽâ°æ, /statistics/991292/challenges-for-companies-regarding-online-marketing-and-sales-in-sweden/ (last visited August 04, 2026)
What do you think is the biggest challenge for the company regarding online marketing and sales? [Graph], Kantar Sifo, December 11, 2018. [Online]. Available: /statistics/991292/challenges-for-companies-regarding-online-marketing-and-sales-in-sweden/
