The statistic presents the importance of online review usage before selected types of purchases according to consumers in the United States. During the survey, ** percent of respondents stated that it was extremely or very important to them to read reviews online before buying an unfamiliar product or selecting a new service provider.
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Worldpay. (June 1, 2017). For each of the following circumstances, how important is it to read online reviews before purchasing a product or selecting a service provider? [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 30, 2026, from /statistics/713258/online-review-importance-circumstances-usa/
Worldpay. "For each of the following circumstances, how important is it to read online reviews before purchasing a product or selecting a service provider?." Chart. June 1, 2017. ÌÇÐÄÆÆ½â°æ. Accessed July 30, 2026. /statistics/713258/online-review-importance-circumstances-usa/
Worldpay. (2017). For each of the following circumstances, how important is it to read online reviews before purchasing a product or selecting a service provider?. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 30, 2026. /statistics/713258/online-review-importance-circumstances-usa/
Worldpay. "For Each of The following Circumstances, How Important Is It to Read Online Reviews before Purchasing a Product or Selecting a Service Provider?." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 1 Jun 2017, /statistics/713258/online-review-importance-circumstances-usa/
Worldpay, For each of the following circumstances, how important is it to read online reviews before purchasing a product or selecting a service provider? ÌÇÐÄÆÆ½â°æ, /statistics/713258/online-review-importance-circumstances-usa/ (last visited July 30, 2026)
For each of the following circumstances, how important is it to read online reviews before purchasing a product or selecting a service provider? [Graph], Worldpay, June 1, 2017. [Online]. Available: /statistics/713258/online-review-importance-circumstances-usa/