This statistic shows the leading brand behavior on social media that prompt U.S. users to unfollow brand pages. According to the January 2017 survey, **** percent of Millennial respondents have unfollowed a brand's social media page because they found the brand spammed them too much.
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eMarketer. (February 28, 2017). Reasons for users in the United States to unfollow brand pages on social media as of January 2017, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 07, 2026, from /statistics/712831/brand-actions-social-media-causing-unfollows-by-age/
eMarketer. "Reasons for users in the United States to unfollow brand pages on social media as of January 2017, by age group." Chart. February 28, 2017. ÌÇÐÄÆƽâ°æ. Accessed August 07, 2026. /statistics/712831/brand-actions-social-media-causing-unfollows-by-age/
eMarketer. (2017). Reasons for users in the United States to unfollow brand pages on social media as of January 2017, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 07, 2026. /statistics/712831/brand-actions-social-media-causing-unfollows-by-age/
eMarketer. "Reasons for Users in The United States to Unfollow Brand Pages on Social Media as of January 2017, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Feb 2017, /statistics/712831/brand-actions-social-media-causing-unfollows-by-age/
eMarketer, Reasons for users in the United States to unfollow brand pages on social media as of January 2017, by age group ÌÇÐÄÆƽâ°æ, /statistics/712831/brand-actions-social-media-causing-unfollows-by-age/ (last visited August 07, 2026)
Reasons for users in the United States to unfollow brand pages on social media as of January 2017, by age group [Graph], eMarketer, February 28, 2017. [Online]. Available: /statistics/712831/brand-actions-social-media-causing-unfollows-by-age/
