This statistic shows the results of a survey on the use of mainstream and niche data in campaign planning and audience engagement in Europe as of January 2017. It was found that mainstream data was used more than niche data: ** percent of respondents reported that they used mainstream data for campaign planning, and ** percent of respondents stated that they used it for audience engagement.
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Xaxis, & ExchangeWire. (May 25, 2017). Mainstream and niche data use in campaign planning and audience engagement in Europe as of January 2017 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/711731/mainstream-and-niche-data-use-in-campaign-planning-in-europe/
Xaxis, und ExchangeWire. "Mainstream and niche data use in campaign planning and audience engagement in Europe as of January 2017." Chart. May 25, 2017. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/711731/mainstream-and-niche-data-use-in-campaign-planning-in-europe/
Xaxis, ExchangeWire. (2017). Mainstream and niche data use in campaign planning and audience engagement in Europe as of January 2017. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/711731/mainstream-and-niche-data-use-in-campaign-planning-in-europe/
Xaxis, and ExchangeWire. "Mainstream and Niche Data Use in Campaign Planning and Audience Engagement in Europe as of January 2017." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 May 2017, /statistics/711731/mainstream-and-niche-data-use-in-campaign-planning-in-europe/
Xaxis & ExchangeWire, Mainstream and niche data use in campaign planning and audience engagement in Europe as of January 2017 ÌÇÐÄÆƽâ°æ, /statistics/711731/mainstream-and-niche-data-use-in-campaign-planning-in-europe/ (last visited August 01, 2026)
Mainstream and niche data use in campaign planning and audience engagement in Europe as of January 2017 [Graph], Xaxis, & ExchangeWire, May 25, 2017. [Online]. Available: /statistics/711731/mainstream-and-niche-data-use-in-campaign-planning-in-europe/
